About the eec

The eec, the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Member Roundtables and Advisory Committees. The eec members who belong to our organization are representative of other trade organizations, agencies, advertisers, technology partners, clients and companies focused on the potential of email marketing via mobile and other digital devices.

Initiatives & Standards

The eec platform supports our member-led Member Roundtables and Advisory Committees that work together to evolve insights, establish best practices and develop thought leadership on a variety of issues. The eec publishes these in multiple forms with full member/author credit and then works to promote these leaders and their work across the industry. These truly are change agents.

eec Leadership

Jeanniey Mullen, Founder and Executive Director - Jeanniey is the EVP and CMO of Zinio, the leading global online publishing and distribution services company. Continue...

Ken Ebeling, SVP of Member and Segment Services, Direct Marketing Association - Ken spearheads membership loyalty initiatives at the DMA and oversees the activities of the Email Experience Council. Continue...

Ali Swerdlow, Marketing and Sponsorship Manager - Ali manages the marketing and sponsorship efforts at the eec. Continue...