Jeanniey Mullen
Jeanniey Mullen is the Executive Director of the Email Experience Council, which she founded in 2006. She is also the Executive Vice President and Chief Marketing Officer for Zinio, the global leader for digital publishing products and services. She holds the same position for VIV Magazine, the first fully interactive and all digital lifestyle magazine for women. An accomplished expert in the email and online marketing world, Jeanniey is recognized as a pioneer and visionary, advocating for and driving change that redefines the impact of various marketing channels. Prior to Zinio and VIV, Jeanniey was the Senior Partner and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne worldwide.
A digital entrepreneur, Jeanniey founded and ran her own interactive agency as well as an online entertainment marketing company from 2001 to 2004. Prior to that, Jeanniey started the first agency-run email marketing division at Grey Direct. She has also held a number of roles at JCPenney, spanning an eight-year period. Jeanniey is known as one of the most well-respected voices in the world of email, digital publishing and online consumer brand awareness. She is a columnist for ClickZ, has published numerous whitepapers and best practice guides, has appeared in the Wall Street Journal and New York Times numerous times. She is on the board of advisors for a number of online marketing companies and events, and is a frequent keynote speaker for various companies and organizations, including the Direct Marketing Association, Shop.org, MediaPost, Luxury Interactive, IBM, NatureMade and the American Association of Publishing.
Jeanniey recently finished her first book, Email Marketing: An Hour a Day (Nov. 24, 2008), through Wiley Publishing. She is currently working on an anthology project, What Business Needs Now, which will feature top direct marketing experts.
Jeanniey can be reached at:
jeanniey@emailexperience.org
Germany 
Holland 
Italy 
Japan 
.gif)
