Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

AOTA: Fortune 500 Companies Demonstrate Commitment to Online Safety
Fortune 500 companies who are authenticating and those who are not.

eMarketer: Legion of Influencers Use Email
Is the current definition of “influencer” too narrow?

Chad White: What Large Retailers Are Doing Right - and Wrong
A look at how 40 major retailers used send-to-a-friend functionality in their email programs.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.

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