The eec and our members regularly conduct a broad series of email initiatives that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device.
Additionally, eec members are setting the standards for email through:
- Advisory Committees
- eec YouTube Marketer Education Channel
- Support Adoption of Metrics for Email (S.A.M.E.) Project
- List Growth and Engagement Podcast Series
The eec platform supports our Advisory Committees that work together to evolve insights, establish best practices and develop thought leadership on a variety of issues. The eec publishes these in multiple forms with full member/author credit and then works to promote these leaders and their work across the industry. These truly are change agents.