2009 Haiku Slam Entries
The eec is the official sponsor of the 2009 Email Marketing Haiku Slam.
The Winner:
blasting is like war
email is a dialogue
say no to blasting
Andrew Kordek
The Email Zoo
2009 Finalists
(in random order)
Ode to the Subject Line
Viagra again!
Can there really be that much
Penile dysfunction?
Colleen A. Mayowski, MLIS
University of Pittsburgh School of Medicine
Relevancy’s king
Right message and right person
Sit back, watch cash roll
Juan A. Esteves
Crutchfield Corporation
Your recipients
control your reputation.
Show them some respect.
Kris Dougherty
Delivra
Spam, an inbox blight
Who would really buy this stuff
Pen1s Enl@rg3m3nt?
Amanda Moralis
Global Value Commerce
Email leaves the leaves
on the trees; it connects and
saves our world at once
Sarah Hatch
ExactTarget
FREE! FREE! FREE! That’s three.
If I keep repeating it,
Will you buy from me?
Matina, Matt, Jen, JJ & Lauren
Vistaprint
New email? Easy.
Retention of new email?
The key to success.
Judi Merrick
Mighty Interactive, a division of Off Madison Ave
Timely arrows sent
From my marketing quiver
Win the valued prey
Kimberly Canedo
Responsys
Email is red hot
Reaches many, saves a lot
Clients reach the top!
Diana Rubin
e-Dialog
All Haiku Entries
Email is not dead
Senders need to catch up now
If not, it does die
Chris Wheeler
Bronto Software, Inc.
My name is Andrew
I'm in email marketing
No blasts #emailsnob
I don't blast email
I am a professional
email marketer
blast me blast you too
wouldn't you like to be a
blaster too..
blasting is not bout
R E S P E C T
its an explosion
Andrew Kordek
The Email Zoo
Email done quite well
Is loved by ISPs
And subscribers too
blasts are from the past
and relevance they will kill
ROI, think not
Loren McDonald
Silverpop
I send mails with style
My server's big engine roars
a noisy blast. Boom.
Roxy
I blast therefore I
Am an in box polluter
I have no true shame
Bob Frady
The U's of Email
Explain why you failed reaching
my inbox, your goals
When Unrecognized
Do not know you, poor branding
I mark you as spam
When it's Unwanted
Not relevant, Not needed
I mark you as spam
When Unexpected
You assumed wrong, sent too much
I mark you as spam
Stefan Pollard
Responsys, Inc.
I build awareness
By spamming them with knowledge
Please don’t unsubscribe.
Amy Gabriel
BT Conferencing
Inbox Hunting
My email, a fly
The spider weaves his wide web
My message, awry
Derek Edwards
iContact
If you even think
about using purchased lists
you are not my friend.
Permission is key
to keep user complaints low.
Confirm your opt-ins
Unsolicited?
Just because the Prez does it
doesn't make it right.
A sucker is born
every minute they say
which keeps SPAM alive.
Authentication.
You have to prove that it's you
and not Kim Jong Il.
Kris Dougherty
Delivra
Rain, welcome or not
Refreshing or repulsive
Email marketing
Brad Hahn
Do not cry for me
Email is not dead quite yet
Relevance is key
Laura Baich
Indiana University Press
Where the money is
Email to inform and ask
Grow your net income
Grandma’s online now
Emailing and networking
U talking to her?
Social marketers
Say email is so last year
But where’s the bacon?
Mikaela King
reaching consumers
maintaining conversations
benefiting big
Mike Smith
JWT/RMG Connect
oh email filters
so touchy and so cranky
job security
Tim Brown
Active Web Group
Environment for Email
Minds send messages,
Gusting, global-synapse,
Tree don’t shake or fall
Rudy Barell
Elite Email.com
Organic or bought
List management is the key
To emailing bliss
Elisabeth Villarroel
Veterinary Learning Systems
Design... beautiful
Code is clean and semantic
Damn... forgot Outlook
Allen Harper
Acid Ink Design
Marketing ready
CSS, video and flash
100% failure
Todd Bushman
Fire Mountain Gems
Email marketing
and social media are
perfect bedfellows
This is spam button
Picture it before you send
Or addressee will
Think before you send
Your customers will thank you
You can sleep at night
Haikus have uses
Deliverability
Is not one of them
Jason Klein
StrongMail
Delete or open
Decide so fast. O sender:
Make it relevant!
Stephanie Miller
Return Path
Email is not dead.
Still has highest ROI.
Target. Segment. Now.
DJ Waldow
Blue Sky Factory
Happily subscribe.
Flood of irrelevancy.
Sadly unsubscribe.
Judi Merrick
Mighty Interactive, a division of Off Madison Ave
The subject of my
Subject line is meaningful
To me, and you, too?
Jay Hirsch
TMP Worldwide
Today we email
Sublime relevant message
Targeted to you
Laura Woolley
e-Dialog
Email marketing
You know it’s the future of
Our Advertising
Christopher Ramsden
e-Dialog
No email today
only more coffee
getting cold.
Michael Nicholas
e-Dialog
What good’s an email
If it goes out with errors
Send it to QA
Theresa Grenier
e-Dialog
Delight customers.
Relevance, king in email
Trust e-Dialog!
Target customers
Send relevant, great results
email still the best
If you want to learn,
do a test on each campaign.
Great results are earned.
The secret is out:
email has best ROI!
Was there any doubt?
Email creative,
take a chance, it might just work.
Be innovative!
Such technology!
Reach customers, just one click.
email drives results.
Invite customers
They click, they buy from email
it happens so fast.
send a good campaign
results: instantaneous
your boss will be glad
Customers trust you
Data at your fingertips
Please use it wisely
Email marketing.
I have to explain to Mom.
No, it is not SPAM.
Matt Hart
e-Dialog
Build your opt-in list.
Send timely, awesome content.
Test, test, test, profit.
Jason Peck
eWayDirect Inc.
Relevant, focused,
delivered to you swiftly.
Effective email.
Social? LOL.
Experience reigns supreme.
Email FTW.
Great data tracking,
segmentation, relevance;
the keys to email.
Kevin Nolan
e-Dialog
Woe to those who use
Email channels to abuse
For SUBSCRIBERS RULE!
Jeff Rohrs
ExactTarget
Broken links, typos;
address me as "Dear First Name?"
Maybe test next time?
Dave McCue
SubscriberMail
Please don’t call me SPAM
Because I am not canned meat
I come bearing gifts
Sorry to bug you…
I am just saying hello
Wait, no I’m not
This is not a scam
Don’t think you can call me SPAM
It’s a great deal – damn!
%%FNAME%%, FREE Offers!
Get discounts on great products!
Hurry, these end soon!
FNAME is the key
Personalization rules
I see my first name
Hey, remember us?
This is our 15th attempt…
See you tomorrow!
We’re selling you stuff
Don’t put us in the Spam box
Or you’ll pay full price
In my box daily
Which ones will I choose to read?
The ones that say FREE!
Love your customers
Send great emails daily
They’ll buy more from you
Matina, Matt, Jen, JJ & Lauren
Vistaprint
The campaign was sent
It's an e-marketing dream
Let’s go get a drink
New Photoshop trick
Today I learned something cool
Let's pitch the client
We work on great brands
Pushing pixels all day long
Client loves our work
Email design rocks
Web designers just don't know
We have it better
An email delight
Strategy thought of at night
Client doesn't bite
Jim Kelley
e-Dialog






























