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Advisory Committees
The eec’s collective vision continues with the Advisory Committees which support key functions of the eec.
Member Advisory Committee (MAC)
This Advisory Committee is chaired by eec members Anita Absey of Return Path and Ryan Phelan of Acxiom Corporation.
Got a great idea? Want to lead a project that can be accomplished in a quarter? Think that a particular vertical market might benefit from custom review or data analysis? Have a pressing need that you want industry insight and support around? The Member Advisory Committee is designed to facilitate collaboration among eec members and work on a variety of initiatives on any email-related topic that promotes email marketing best practices and helps the industry learn together. We will embark on 4-5 projects that are short term in nature and have very specific deliverables. We will coordinate and involve members to ensure the broadest perspective.
Speakers Bureau Advisory Committee
This Advisory Committee is chaired by eec members Lana McGilvray of Datran Media and Dori Thompson of Information era marketing.
The Speakers Bureau Advisory Committee is dedicated to supporting the efforts of the eec's Speakers Bureau, which strives to spread industry knowledge and welcome new practitioners into the email marketing community, which is ready to help them reap the full benefits of permission-based email marketing and stay clear of pitfalls. The Speakers Bureau consists of experienced eec members who have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
Speakers Bureau Advisory Committee supports the Bureau by helping it to:
• Find events where our speakers can do the most good;
• Compile resources (lists of whitepapers, websites and other free resources) related to each topic covered by the Speakers Bureau to extend learning beyond our presentations;
• Review speaker applications to ensure a high level of quality;
• Create a series of webinars addressing the topics covered by the Speakers Bureau; and
• Handle other policy, management and administrative tasks associated with operating the Bureau.
Meeting Schedule: This Advisory Committee meets on the third Thursday of the month at 1pm EST/10am PST.
Previous Projects: Developed and launched an eec YouTube Marketer Education Channel.
Raise awareness of the eec Speakers Bureau, secure speaking opportunities for Bureau participants, and begin producing a series of webinars on email marketing fundamentals.
Launched the eec Speakers Bureau.
eec Members can get involved with our Member Advisory Committee by eec@the-dma.org.
