eec Speakers Bureau YouTube Channel Video Requirements

All Email Experience Council members that have been approved as “speakers” by the eec Speakers Bureau Committee are eligible to submit an educational video for inclusion on the Email Experience Council’s YouTube channel.  All submissions are subject to roundtable approval and must adhere to content, length, format, compression and size specifications outlined below.

Content

1.    The content of all eec YouTube videos must be educational in nature. Sales pitches and overtly promotional videos will be rejected.

2.    While all videos that evangelize email marketing will be considered, the following types of videos are highly preferred:

  • Deep Dive Videos that Promote the Benefits of Email: Speakers will address one email marketing "hot topic" such as: Why Should Business Care About Email Marketing? Where should a marketer turn to for best practices and case studies or peer interaction? Is social marketing killing email?  Can email build loyalty and retention?  Who does email really well?  Why is permission important?”
  • Interview-Based Q&As Promoting the Benefits of Email: Speakers will be asked to respond to the same questions highlighted above, but in a short Q&A format.
  • Vertical Value Option: Speakers will contribute segments expressing precisely how email is benefiting specific verticals, such as: travel, publishing, non-profit, retail and finance

Length

Ideally, videos should be no longer that 1 minute and 30 seconds in length. If you feel that a longer video should be considered, please send explanatory notes for consideration.

Format

YouTube can accept many different file formats, making it much easier to upload videos to the service. However, it does help to understand a few basics and create videos in a format which will work best for your content.

  • MPEG - YouTube recommends MPEG4 (Divx, Xvid) with MP3 audio. This option probably provides the best compromise between quality and file size. Other versions of MPEG are also acceptable.
  • AVI - This is the default format used by many editing programs. It provides excellent picture quality but file sizes are large. This can be a good option for short videos.
  • MOV, WMV & Others - These are perfectly acceptable, but may not provide the same quality or small file sizes as MPEG4.

Compression

In most cases you will need to compress your video before you upload it (this may be done automatically by your webcam or editing software). The best approach is to compress files the least amount possible. YouTube will re-compress the file when it is converted to FLV, so you don't need to worry about the file size. If you have a fast connection and plenty of bandwidth, it makes sense to create video files with the least compression while still keeping to the 100MB size limit.

Video Size (Resolution, Pixel Dimensions)

YouTube recommends a resolution of 320x240. Note that this is smaller than the standard YouTube video screen — videos this size are automatically expanded to fill the screen. A quick test indicates that the screen used for the main YouTube player is 450x338 pixels (do not take this as an official specification though).

On the whole, 320x240 is a fairly good compromise which suits the different player sizes well enough. Remember that the video will not always be seen on the large version of the player, and some versions of the player are actually smaller than 320x240.


If you have reviewed these specifications and are ready to submit your video, please contact eec@the-dma.org for assistance.

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