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Without email, there is no digital dialogue. Email is the digital backbone of our times. As an email marketer, you are responsible for using this channel to create the most dynamic, personal, interactive and effective communications you can. Your use of email will define and determine its future potential. Be an expert and share your views with others, interact with other experts, or learn from the experts who most effectively use the email channel. You can use email to improve the impact and return on your email efforts.

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two-click Survey

What level of permission to you get from most of your email subscribers?
Double opt-in (have to check an unchecked box and respond to confirmation email)
Confirmed opt-in (have to check an unchecked box, plus they receive a welcome email allowing them to immediately opt out)
Single opt-in (have to check an unchecked box)
Negative opt-in (have to uncheck a pre-checked box not to be opted in)
Opt out (are automatically opted in and have to opt out to get off your list)

See past survey results.




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