eec Speakers Bureau
il marketing generates an estimated return on investment of $45.06 for every dollar spent on it, according to the Direct Marketing Association. That return outpaces the ROI of search, direct mail and all other forms of marketing—but we think it can be even higher. The key to higher returns lies in applying time-tested strategies, techniques and best practices to each organization’s unique subscriber base.
The eec’s Speakers Bureau Advisory Committee created this Speakers Bureau as a way to spread this industry knowledge and welcome new practitioners into the community, which is ready to help them reap the full benefits of permission-based email marketing and stay clear of pitfalls. The Speakers Bureau consists of experienced eec members who have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
Information for Event Organizers
Are you planning an event in the continental U.S. with attendees who could benefit from learning the basics of email marketing? If you don’t already have a session on email marketing in your program, the eec’s Speakers Bureau may be able to help you find a speaker.
Topics Covered
eec speakers can cover a wide variety of fundamental email marketing topics, including:
How Email Compliments Other Channels
- Why use email marketing?
- Email’s ROI and other statistics
- How email fits with a multichannel marketing approach
Obeying CAN-SPAM and Other Laws
- CAN-SPAM
- COPPA
- State laws
Getting and Maintaining Permission
- The different types of permission
- How to obtain permission
- Re-permissioning old addresses
Ensuring Your Emails Are Delivered
- Sender Reputation
- Bounce management
- Feedback loops
- ISP relationships
- What is email authentication?
Growing a Large and Active List
- Organic growth and retention
- Acquisition and prospecting tactics
- How to safely rent lists
- Potential brand damage
What to Send to Your Subscribers
- Create meaningful, relevant subscriber experiences
- Understanding and utilizing Reach and Frequency for building brand awareness
- Basic segmentation tactics
- Examples from great email marketing programs
Presentations can cover one or more of these topic areas depending on time and speaker availability and the desires of the event organizer.
Expenses
Event organizers are responsible for covering the speaker’s travel expenses unless they are waived by the speaker. We have speakers available across the country and will try to minimize expenses for you as much as possible.
Book A Speaker
To book a speaker for an event or meeting in the continental U.S. or Canada, please complete a Speaker Request Form.
Questions?
Feel free to contact us.
Available Speakers
The following eec members have joined the Speakers Bureau and committed themselves to supporting email marketing education:
VIEW MAP showing the location of all of our speakers.
ARIZONA
- Jason Baer, President, Convince & Convert, based in Flagstaff
CALIFORNIA
- John Caldwell, Principal, RedPillEmail.com, based in Huntington Beach
- Nicholas Einstein, Director of Strategic and Analytic Services, Datran Media, based in San Francisco
- Loren McDonald, VP of Industry Relations, Silverpop, based in Danville
- Stefan Pollard, Sr. Strategic Consultant, Responsys, based in San Jose
COLORADO
- George Bilbrey, General Manager of Delivery Assurance, Return Path, based in Denver
FLORIDA
- Karen Talavera, President, Synchronicity Marketing, based in Miami
GEORGIA
- Spencer Kollas, Director of Delivery Services, StrongMail, based in Atlanta
- Ted Roberts, Director of Deliverability, Silverpop, based in Atlanta
ILLINOIS
- Ryan Deutsch, VP of Strategic Services, StrongMail, based in Chicago
- Kara Trivunovic, Senior Director of Strategic Services, StrongMail, based outside Chicago
INDIANA
- Joel Book, Director of eMarketing Education, ExactTarget, based in Indianapolis
MARYLAND
- Barry Abel, VP of Field Operations, Message Systems, based in Columbia
- George Schlossnagle, President and CTO, Message Systems, based in Columbia
MASSACHUSETTS
- Austin Bliss, President, FreshAddress, based in Boston
- Chad White, Research Director, Smith-Harmon, a Responsys company, based outside Boston
NEW JERSEY
- Luke Glasner, Email Marketing Manager, based in Ramsey
NEW YORK
- Matt Blumberg, Chairman & CEO, Return Path, based in New York
- Regina (Reggie) Brady, President, Reggie Brady Marketing Solutions, based in New York
- Jordan Cohen, based in New York
- Mike Foley, Product Manager Email, RSS and Registration, The New York Times, based in New York
- Stacey Haefele, President, HNW, Inc., based in New York
- Stephanie Miller, Global Markets Catalyst, Return Path, based in New York
- Sean O'Neal, Chief Revenue Officer, Datran Media, based in New York
- Ben Rothfield, Global Director, Marketing Strategy, Acxiom, based in New York
- Jim Scova, VP of List Services, VentureDirect Worldwide, based in New York
NORTH CAROLINA
- Brooks Bell, Founder & President, Brooks Bell Interactive, based in Raleigh
OREGON
- Dylan Boyd, VP, Sales & Strategy, eROI, based in Portland
PENNSYLVANIA
- John Alessi, CEO, SocketLabs, based in Philadelphia
TEXAS
- Joshua Baer, General Manager of Emerging Media, Datran Media, based in Austin
- Todd Davison, President and Co-Founder, Bulldog Solutions, based in Austin
- Dennis Dayman, Chief Privacy Officer, Eloqua, based in Dallas
- Rob Solomon, CEO and Co-Founder, Bulldog Solutions, based in Austin
UTAH
- DJ Waldow, Directory of Community, Blue Sky Factory, based in Salt Lake City
WASHINGTON
- Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys company, based in Seattle
CANADA
- Robert Burko, President, EliteEmail.com, based in Toronto, Ontario
- Andrew O'Halloran, Chief Privacy Officer - Industry Relations, Cypra Media, based in Montreal, Quebec
Join the Speakers Bureau
If you’re an eec member and would like to join the Speakers Bureau, please complete a Speaker Application Form. All applications are reviewed by the members of the Speakers Bureau Advisory Committee.
Thank you for your interest and involvement.
