Event Details

Featuring:
David Daniels, Forrester Research
Chris Marriott, Acxiom

Despite all the buzz around social media, marketers are still learning how to develop scalable and profitable strategies in this channel. Take action with the latest approach and research from our on-site experts and learn how to map, recognize and target your most attractive customers and prospects within leading social networks.

During this interactive session, you’ll learn how to:

• Use the four steps of social media marketing engagement: presence, connections, community, promotion
• Promote interaction
• Drive word-of-mouth marketing
• Increase lifetime-value
• Increase measurable ROI
• Produce even higher performance metrics than web analytics integration.
• Foster purchase behavior and encourage customers to demonstrate affiliation to your brand

All attendees will receive a copy of Acxiom's latest whitepaper: "ENGAGING CONSUMERS WITH DIRECT SOCIAL MEDIA MARKETING: How Businesses Can Embrace an Unfamiliar World."

Register now.