eec Newsletter:
 
 

'Hyphens Equal Disrespect' Petition

Students of language know that as new terms become accepted by the mainstream they evolve into shorter words, single words and shed their capitalization and hyphenation. Words like "Web site" and "on-line" have over time have become "website" and "online" as people became more comfortable with them. "Electronic mail" has followed a similar acceptance arc, becoming "E-mail" and then "e-mail."

It's now time for that word to take its final step and become simply "email," signifying the ubiquity and power of this form of communication, which now has little in common with its text-only, non-interactive ancestor, "electronic mail." After all, email is now used by 97% of all consumers and 94% of marketers, according to Forrester Research, and will generate $23 billion in U.S. sales, according to the Direct Marketing Association.

Please join the Email Experience Council in giving this revolutionary communication tool the respect it deserves by pledging to drop the hyphen and spell it simply as "email."

Click here to sign the petition. Just let us know your name and the company you represent and we'll add your name to the petition. More than 190 people representing publishers, software companies and email marketing practitioners have already stepped forward to support this initiative.

As the number of signees grows, the eec will use this list to convince publishers—and then the dictionaries—to change their spelling of the word. Several dictionaries have already adopted the shorter spelling as the primary spelling, including the Random House Unabridged Dictionary, The American Heritage Dictionary of the English Language, The American Heritage Science Dictionary, Shorter Oxford English Dictionary, Cambridge Advanced Learner's Dictionary, Princeton University WordNet 3.0 and Reference.com. Read the latest petition update on the Email Experience Blog to learn about the progress we're making.

Support this effort by signing the petition and taking the pledge: "Email" has no hyphen and never will in our emails, communications, press releases, articles, whitepapers or anything else. Join us!

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  • The Email Experience Council
  • The Direct Marketing Association
  • MediaPost
  • Anthony Dorbat, ESPN & Disney
  • Arthur Cohen, Reed Business Interactive
  • Joanne Carry, DMG World Media
  • John Troyan, Variety
  • Mitch Bettis, Practical eCommerce Magazine
  • Jen Kuzminski, Scholastic Book Fairs
  • Ken Kozerski, Astronomy Magazine/Astronomy.com
  • Cece Loft, Nielsen Business Media
  • Kelly Murtha, Netflix
  • Joe Ferry, Nestle
  • Daphne McHone, Hanesbrands Inc.
  • Andrew Banas, Allianz Life Insurance Company of North America
  • Austin Bliss, FreshAddress
  • Rich Slater, AcquireWeb
  • Karen Talavera, Synchronicity Marketing
  • Catherine Willems, Forty Two International
  • Reggie Brady Marketing Solutions
  • David Taboada, katalink
  • Susan Tull, BlueHornet
  • Peter Krause, Neue Digitale
  • Epsilon International
  • MiMi Designs Inc.
  • Ed Guzik, VCM-LLC
  • Scott Bleczinski, ExactTarget
  • Scott Harrington, Wampower.com
  • Karyn McCann-Ennis, WP Associates Inc.
  • Jeff Ginsberg, The Email Company
  • Shannon Carreiro, Interactivate Inc.
  • Cameron Stewart, LoopNet Inc.
  • Adam Q. Holden-Bache, Mass Transmit
  • Ross Davey, The Lido Group
  • Gemma Mendham, GOT Corp.
  • Chris Ovsenny, Channel Marketing
  • Mark Lewis, Media Action
  • Alex Williams, eROI
  • Steve Johnson, Galleria RTS Ltd
  • Tristan Welch, ManchesterConfidential.com
  • Bart King, Brorderline Concepts
  • Vicki Monti, Web Catalyst
  • Lisa Krasnow, Housing Authority Insurance Group
  • Russell Johnson, Twenty One Productions
  • Rebecca Muller, Publicis Dialog
  • Brian Carr, Henry Russell Bruce Branding & Advertising
  • Andy Sernovitz, GasPedal
  • Janet McKay, Hanesbrands Inc.
  • Darcy Silvers, Lenox Group Inc.
  • Bill Kaplan, Fresh Address
  • Pete Maughan, PMA Media Group
  • Susan Downing, Suffolk University
  • Ed Snider, ROI Research
  • Madeline Hubbard, MindComet
  • Kelly Rusk, cardcommunications
  • Lisa Ulrich, Gordmans Inc.
  • Tami Grasseler, Execunet Inc.
  • Patrick Wilson, CarSoup.com
  • Steve Ballou, The Media Co.
  • David Sparks, Prospectiv
  • Brian Jones, Avenue A - Razorfish
  • Earline Lagueruela, S&C Advertising & Public Relations
  • Chuck Steacy, International Fund for Animal Welfare
  • Mark Dye, professional writer, blogger
  • Kevin Moran, TSYS Loyalty
  • Kelly Rockhill, Solution Tree
  • Ted Blumberg, Cuneo Advertising/CarSoup.com
  • Ben Pierce, Avenue A - Razorfish
  • Mary Ann Zimmer, Law Offices of Mary Ann Zimmer
  • Jacob Robertson, Prospectiv
  • Richard Kemp, RK2 Media USA
  • Julie M. Clark, Insight Media Group Inc.
  • Susan Rutgerson, Digitas
  • Rebecca Huetter, Momentum Hospitality Inc.
  • Sarah Hatch, ExactTarget
  • Andrew Osterday, Premiere Global Services
  • Caroline Ely, OpenVenue/ResearchNow
  • Jesse Doughty, iEntry Inc.
  • Edward Oh, JuicePharma Advertising
  • Lance Hooper, Echoworx Corp.
  • David Atlas, Goodmail Systems
  • Steven Mintz, Sub-Zero Freezer Co./Wolf Appliance Co.
  • Bruce Merrin Public Relations
  • Ken Dixon, Relationsmith Digital Messaging LLC
  • Daniel Turman, Organic
  • Shawn Higginbotham, Avenue A - Razorfish
  • Colleen Logan, Icon Fitness
  • Gregg Oldring, Industry Mailout
  • Renee Racine, ThinData
  • Annie Picken, ArcStone Technologies Inc.
  • Michael Goldberg, Datran Media
  • David Pritchard, TELUS Consumer Marketing
  • Andrea Senteney, MediaHeights
  • Rosemary Laughlin, Quikey Manufacturing Co.
  • Jim Scova, VentureDirect Worldwide
  • Betsy Shea, Shea-Campbell & Associates Inc.
  • Greg Alvarez, iMeil.com.mx
  • Matt Johnson, OnForce
  • Justin Anderson, Avenue A - Razorfish
  • Jacob Rideout, ReturnPath
  • Skip Fidura, OgilvyOne Worldwide
  • Cathy Lindsey, StarsUnlimited Productions Inc.
  • Jen Bero, NavGate Technologies
  • Jody Sterba, iPrint Systems Inc.
  • Erin Ickes, MessageSystems
  • Christy Hoffman, funDiva.com
  • Tom Pines, Real Magnet
  • Mitch Eisen, Real Magnet
  • Jim Katz, Real Magnet
  • Jason Gindele, Real Magnet
  • John Bruce, Ronco Corp.
  • Kayte VanScoy, Treehouse Educational Publishing
  • Norito Hanji Yoshida, Goyat LLC, Yokohama, Japan
  • William Breuer, Typefout.eu
  • Anna Wingard, Great Southern Homes
  • Suzanne Angeo, Reed Construction Data
  • Dennis Lata, Real Magnet
  • Jeremy Schwartz, Avenue A - Razorfish
  • Susan Rowe, The Swiss Colony
  • Sean Weiss, Dalton Agency
  • Dave Garrett, Oleh Technology
  • Simms Jenkins, BrightWave Marketing
  • Paul Beck, OgilvyInteractive
  • Carol Betts, Reed Business Interactive
  • Catherine Magoffin, Yesmail
  • Darla Grant, DAC Group/Digital
  • Ricardo Juarez Jr., Vantage Media LLC
  • Raime Merriman, TechTracker Media
  • Lillian Taylor, Active Web Group
  • Brian Toole, One eTeam
  • Kim Gardner, Cybernomics Corp.
  • Adam Covati, Bronto Software Inc.
  • Kathy Towner, WinCommunications/WinM@il
  • Kristin Dodge Narjes, James Tower
  • Timothy P. Brown, Active Web Group
  • Javier Longoria, UP Media Group
  • Denise Cox, Newsweaver
  • Stacey DiCarlo, Project Bread - The Walk for Hunger
  • Charl Hoffman, GraphicMail
  • Jessica Rodgers, United Way of Central Indiana
  • Mina Evtimova, GlobalSpec, Inc.
  • Greg, Thibodeaux, MyWebsiteWorks!
  • Heather Dority, Viaspire
  • Rachel Lewis, E.W. Scripps
  • Andrea Cannistraci, eMaximation, LLC
  • Erik Instefjord, Digitas
  • Elie Ashery, Gold Lasso
  • Kath Pay, Ezemail
  • Heather McDaniel, SpurDigital
  • Maxine Ramirez, SpurDigital
  • David Forbes, Brickmill Marketing Services
  • Peter Roebuck, All Web Promotion
  • Laura Andersen, Walter Karl Interactive
  • Kathleen Gaines, Walter Karl Interactive
  • Robert Despins, Campaigner.com
  • Vasyl Baryshev, Association of Community Cancer Centers
  • Jordan Rohde, Food Service Solutions Group, Inc.
  • Mhariaa Damme, Resort Owners Group
  • Andrei Georgescu, White Image
  • Robin Erler, Care2.com
  • Matt Vernhout, EmailKarma.net
  • DJ Waldow, Bronto Software
  • Julie James, ChoicePay
  • Kayna Kelley, ChoicePay
  • Sara Avery, Newfield Network, Inc.
  • Luke Glasner, Rodman Publishing
  • Amanda Moralis, Global Golf
  • Anita Singh, Pegasystems Inc.
  • Carrie Miller, Sesame Workshop
  • Britt Cutsforth, HP
  • Jonathan Aizlewood, CarbonGraffiti
  • Michael Thompson, ClickSquared
  • Jessa Halford, HEALTHeCAREERS Network
  • Kim Mitchell, hotels.com
  • Daniel Reardon, Improvement Direct, Inc
  • Jeremy Scott, The Maids of Lexington, KY
  • Deidre Popovich, NFIB
  • Ashley Sales, ExactTarget
  • Nicole Ross, ExactTarget
  • Sarah Bacon, Citrix Systems, Inc.
  • Amy Rusert, Zeal
  • Rita Tallent, NFIB
  • James Kinkade, Arial Software
  • Nicoleta Magargiu, White Image
  • Andy Goldman, OgilvyOne
  • Marc Pitre, G22 Media, LCC
  • Max Brockbank, Smart Live Casino
  • Benjamin Lutebuter
  • Robert Gouda
  • Hans Christiaan Albertz
  • GL Brewer
  • Thom Stanton
  • Betsy Craz
  • Angela Schuster, Schuster Consulting Group
  • Melissa Shaw, Shaw Strategic Services LLC
  • Angie Inglis, Javelin Direct
  • Greg Hoff, Millipore
  • Brian Wetjen, Bozell Interactive
  • Marc Elias, CheetahMail
  • Kathleen Higgins
  • Melissa Davis, Media General Interactive
  • Jonathan Chang, Bobit Business Media
  • Chris Haas, Ovation Marketing
  • Tim Siukola, ExactTarget
  • Andrea Smith, ExactTarget
  • Lacey Lynch, ExactTarget
  • Christine Hughey, TD AMERITRADE
  • Sarah Clark, Aetna Consumer Markets
  • Gregory Lane, Graphics & Motion, Inc.
  • Arthur Cohen, RISI, Inc.
  • Carla L. Cascio, Restaurant.com
  • Chris Pierdominici, RISI, Inc.
  • Nicole Summerlin, Multi-Financial Securities Corporation
  • Carol Schoeppler, August Home Publishing
  • Philippe Odoom, Disney
  • Mindy Dolan, TailoredMail
  • Donna Parker, Harley-Davidson Motor Co.
  • Scot Powers, Email Marketing Specialist
  • Anna Yeaman, Style Campaign
  • Dominique Elkind, Datacore Marketing, LLC

 

the latest
member initiatives

Apr. 29, 2009: eec/DMA/FTC Webinar: New FTC, New Rules?  Update Your Email & Digital Strategy. Get the recording.

Mar. 2009: The Email Design Roundtable releases Email Program Review Checklist, the latest in the series of Email Checklists.

Feb. 2009: The eec & the DMA release the International Email Compliance Resource Guide.

Jan. 2009: The Email Design Roundtable releases Creative A/B Testing Checklist, the latest in the series of Email Checklists.

Nov. 12, 2008: The Email Design Roundtable releases the Landing Page Checklist, the latest in the series of Email Checklists. Also read Always Have Smooth Landings with the Landing Page Checklist, which talks about the new checklist and shares landing page advice.

Oct. 1, 2008: The Member Initiatives Advisory Committee releases a list of Email Marketing Q&A's. Read the press release.

Sept. 30, 2008: The Consumer Education Roundtable releases a strategy brief on their plan to build a website that educates consumers about how to have a positive experience with email. Read about the roundtable's plans.

Aug. 28, 2008: The Deliverability & Rendering Roundtable releases "How to Revive a Stale Email List," a reportlet that lays out step-by-step how to salvage stale lists and actively prune lists before too many inactives build up. Read about what happens if you don't keep a clean list.

Aug. 13, 2008: The Speakers Bureau Advisory Committee officially launches the eec Speakers Bureau, which aims to reach out to new email marketing practitioners. Read the press release.

Aug. 12, 2008: The Email Design Roundtable releases the Welcome Email Checklist, the latest in the series of Email Checklists. Also read Put Your Welcome Message to Work with the Welcome Message Checklist, which is a discussion of some of the best and worst welcome emails seen by members of the Email Design Roundtable.

June 23, 2008: The Email Design Roundtable kicks off a series of Email Checklists with the Code QA Testing Checklist and the Email Design Checklist. Also read Email Design Checklists Save the Day: Avoiding Common Pitfalls, which is a discussion of common design mistakes that these checklists are designed to catch.

June 3, 2008: The eec's Nonprofit Project releases a case study on their work with the Women's Bean Project. Download the Women's Bean Project Case Study for free from the Whitepaper Room.

May 21, 2008: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, discussing the new rule provisions released for the CAN-SPAM Act last week.

May 15, 2008: The Communications Roundtable launches the Speakers Bureau, which matches eec members up with speaking opportunities at events that currently have little or no programming about email marketing. The Bureau is dedicated to spreading fundamental best practices by proactively reaching out to communities where our message of responsible, permission-based email marketing can do the most good. Read about the launch.

May 12, 2008: The eec's Nonprofit Project shares a recap of their work with the Women's Bean Project. Read How Email Impacts Society.

Apr. 3, 2008: The List Growth & Engagement Roundtable shares the takeaways from their latest meeting discussion, which involved tackling the list growth challenge of how to deal with lapsed subscribers. Read List Growth Challenge: Lapsed Subscribers.

Feb. 27, 2008: The Clients-Only Roundtable shares notes from a recent meeting where they discussed what kept them up at night. The Roundtable's chair, Brian Ellefritz of Cisco Systems, said, "We hope the vendor and agency side is listening because what we said—and heard—speaks volumes for unmet needs." Read Notes from the Client Side.

Feb. 22, 2008: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, discussing the use of the CAN-SPAM Act against a Las Vegas-based company peddling HGH via email.

Feb. 12, 2008: The List Growth & Engagement Roundtable releases an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings, including deployment costs, list growth calculations, and more. See a sample of the ROI Calculator for Retailers or visit the Whitepaper Room to download it. The calculator is $49 for non-members, discounted for silver and gold members, and free to platinum members. (Learn more about membership.)

Jan. 30, 2008: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, addressing the status of the FTC’s CAN-SPAM rulemaking and whether the agency is going to reduce the opt-out timeframe.

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