Event Details

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Sponsored by PulsePoint

Moderator: Ali Swerdlow, The Email Experience Council
Presenters: Ari Osur, Principal Analyst, Forrester Research & Nicholas Einstein, VP, Strategic Services, PulsePoint

During this 60-minute webinar, audience members will hear from and engage with two of today’s leading digital marketing experts. The webinar is focused on cross-informing email, social and mobile campaigns to ensure that the data, content and technology used to drive marketing success are integrated and aligned with the goals of today’s top brands and publishers.

Key discussion points include:

• An overview of Forrester’s most recent research on this compelling subject.
• The business case for cross-informing.
• How to transform cross-informing data, content and technology principles into true multi-channel marketing success.
• Examples of recent campaign winners and losers

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Ari Osur, Principal Analyst, Forrester Research
Ari is a principal analyst serving Interactive Marketing Professionals. He has nearly 15 years of experience in crafting interactive marketing strategies and best practices that generate revenues, build customer relationships, and enrich intelligence. He focuses on email marketing, social media, digital direct and CRM, measurement and analysis, marketing operations, and organizational planning. Ari is based in New York City.

Ari brings extensive experience to Forrester's interactive marketing practice. Before joining Forrester, he served as director of relationship marketing for the National Basketball Association (NBA), where he managed database and email marketing, CRM, and membership programs. In this role, Ari focused on fan acquisition, engagement, and monetization primarily through digital channels.

Prior to the NBA, he was director of strategic services for the interactive unit at Epsilon, where he helped clients develop, execute, and analyze digital marketing programs and strategies. His experience also includes brand management at a consumer packaged goods unit of Johnson & Johnson, as well as corporate marketing and client services roles for an international marketing services firm. Ari is also a frequent speaker at events on topics spanning digital and multichannel marketing.

Ari has an M.B.A. in marketing and finance from New York University's Stern School of Business and a B.S. degree in communications from Cornell University.

Nicholas Einstein, Vice President, Strategic Services, PulsePoint
With over fifteen years of online marketing experience, Nick can safely be considered an industry veteran. Specializing in  digital messaging and CRM strategy, Nicholas has spent his entire career helping companies of all kinds leverage online channels to communicate more effectively with their customers and prospects.

Nick has significant agency experience, and at one time ran RealNetwork’s worldwide email operations. He has served a variety of high profile clients ranging from Accenture, Bank of America and NBC Universal to Graco, Rolling Stone and Sony, and has helped each drive incremental revenue and customer lifetime value. Nicholas currently serves as PulsePoint's Vice President of Strategic Services, where he helps some of America’s top brands optimize their email and CRM programs.

Nicholas received his MBA from the University of Washington and his BA in Anthropology & Sociology from Kenyon College.

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