Event Details

Maximize Delivery to the Big Four ISPs by Understanding How They Manage the Inbox

Your success as an email marketer depends on your ability to maintain a high inbox placement rate (IPR). IPR depends on your ability to understand the major Internet Service Providers (ISPs) - how they filter, what factors affect where your email goes and when to know if you have hit trouble. If you have ever wished there was a Field Guide to the major ISPs, this webinar is for you.

Key discussion points include:

• Spam Filtering: how it works, where it applied, what it affects
• Engagement and Reputation: who's using it (as well as who isn't) and how you measure it.
• Sending infrastructure including authentication and rate limiting
• Whitelisting and Feedback loop information: Who offers these services and how to access them?
• Key strategies and tactics to maximize Inbox Delivery

Speakers:

 Damian Borichevsky, Vice President of Professional Services, PulsePoint

 Matt Rausenberger, Senior Director, Professional Services, Return Path

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