eec Webinar: Deliverability and the Four Major ISPs
Maximize Delivery to the Big Four ISPs by Understanding How They Manage the Inbox
Your success as an email marketer depends on your ability to maintain a high inbox placement rate (IPR). IPR depends on your ability to understand the major Internet Service Providers (ISPs) - how they filter, what factors affect where your email goes and when to know if you have hit trouble. If you have ever wished there was a Field Guide to the major ISPs, this webinar is for you.
Key discussion points include:
- Spam Filtering: how it works, where it applied, what it affects
- Engagement and Reputation: who's using it (as well as who isn't) and how you measure it.
- Sending infrastructure including authentication and rate limiting
- Whitelisting and Feedback loop information: Who offers these services and how to access them?
- Key strategies and tactics to maximize Inbox Delivery
Damian Borichevsky, Vice President of Professional Services, PulsePoint
Matt Rausenberger, Senior Director, Professional Services, Return Path
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