Event Details

eec Webinar: Driving Subscriber Attention Using Third Party Newsletters

Date: Jun, 05 2012 at 02:00 PM - 03:00 PM

During this educational webinar you'll learn:

  • Why opt-in email subscribers are your best customers and email trends
  • How to acquire new email-friendly customers for your email newsletter through email newsletter advertising
  • How real-time bidding works in email
  • How to use creative variation and targeting to acquire the right customer
  • How you can use demographic targeting, suppression and first party data to drive more signups and site traffic
  • How to use tools to improve the performance of your own first party email communications

Speakers:

David Daniels

David Daniels, CEO, The Relevancy Group

Dave Hendricks

Dave Hendricks, COO, LiveIntent 

Register now

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