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Event Details
eec Webinar: Driving Subscriber Attention Using Third Party Newsletters
Date:
Jun, 05 2012
at 02:00 PM
-
03:00 PM
EST
During this educational webinar you'll learn:
- Why opt-in email subscribers are your best customers and email trends
- How to acquire new email-friendly customers for your email newsletter through email newsletter advertising
- How real-time bidding works in email
- How to use creative variation and targeting to acquire the right customer
- How you can use demographic targeting, suppression and first party data to drive more signups and site traffic
- How to use tools to improve the performance of your own first party email communications
Speakers:
David Daniels, CEO, The Relevancy Group
Dave Hendricks, COO, LiveIntent
Webinar Sponsored by
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