Event Details

The Future of Connected Marketing
Imperative Tactics to Advancing Relevance
David Daniels, CEO, The Relevancy Group

The rapid convergence of mobile, social and email is driving the consumer to multi-task, furthering their attention deficit to marketing messages.   Marketers need to adapt to our ‘short burst society’ where conversations are defined by status updates and text messages.  Attend this session and discover the latest imperative Connected Marketing strategies and tactics from marketing expert, David Daniels.   David will take you through the latest data, research and best practices to advance relevance in these challenging times.

Save the date.  More information coming soon!

David Daniels – CEO, The Relevancy Group

David is a tenured multi-channel marketer, consultant, researcher and for more than a decade has been the leading market analyst voice of the email marketing industry.  Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.”

David currently leads The Relevancy Group which is dedicated to educating the market on the imperative tactics necessary to improve an organization’s relevance within their target markets.

David was previously Vice President and Principal Analyst at Forrester Research and Jupiter Research. David has also held senior level positions at Apple Computer, Urban Outfitters/ Anthropologie, MicroWarehouse, ProTeam and CDA Computer Sales which was the first personal computer catalog marketer and merchant on CompuServe.

David is co-author of the book, Email Marketing: An Hour a Day, and has been a contributor to the Weekend Today Show on NBC.  David is an advisor to various industry associations including the Online Trust Alliance and the DMA’s Email Experience Council.

You can follow David on twitter @emaildaniels.