Event Details

What may seem to be minor and inconsequential changes of words, approaches, and selling psychology can in actuality represent profound improvements in response. The Web and its accompanying shortened attention-spans have dictated profound modifications to selling techniques for all media. This seminar provides ammunition for aggressive and effective creativity in marketing strategies to meet competitive challenges of the second 21st century decade.

Join our expert instructor, Herschell Gordon Lewis, for his expert insight on how to make your creative stand out in today’s clutter. In addition, all attendees will receive a free copy of his brand new book, “Internet Marketing Tips, Tricks, and Tactics.”


Benefits of Attending:

• Get exposed to creative techniques, dynamic word use, and new but easily applied rules that maximize response and prevent inadvertent reliance on hackneyed, outmoded, or ineffectual selling arguments.
• Be privy to the latest “What works and what doesn’t work” techniques for online marketing.
• Enjoy the benefit of one-to-one critiques of their own creativity.
• Gain the opportunity to test for yourself, in a laboratory setting, many of the skills involved in achieving competitive dominance.

eec Members receive the DMA Member price for this event.  Please email Ali for the discount code.