Event Details

Featuring:

Lisa Harmon, Principal, Smith-Harmon
Justin Foster, Co-Founder, Liveclicker

This webinar will cover:

• Overview: is it possible to deploy video in email - and would you even want to if you really knew what was involved?
• Methods to achieve video in email - benefits and drawbacks - specifics will be given
• Limitations of video in email - specifics will be given
• Overcoming spam filters & ISP blocks while showing video pervasively - specifics given.
• Case studies of email marketers that have successfully implemented video in email.
• Compression techniques, frame rate management, and other need-to-know information for in-email video - stuff you're probably not familiar with that's nevertheless important.
• Bandwidth and video content delivery issues - need to know information for email marketers.

There will also be time for Q&A at the end of the webinar.  The webinar is going to be strategic - focusing on the bigger picture of 'why' and 'what's possible' - but it'll also get into some technical details with regard to the different methods used to achieve the results, so come prepared to wear your practitioner/implementation hat, too.