Initiatives & Standards
In the world of advertising and marketing, standards and best practices abound for just about every medium you can think of, except email. Outside of some legal requirements originating from the FTC, email has been a largely unregulated marketing channel, creating some critical gaps for marketers.
This lack of direction has opened the door for unscrupulous “marketers” to use the channel and all but ruin its reputation in the public eye. Although emotions drive opinions, numbers don’t lie. At the eec, we are advocates for email and continue to support its good name.
That being said, we need your help. The time has come to unite and collectively define some the standards and best practices that are not only critical to establishing a successful email marketing program, but are also the foundation and backbone of any digital program you can deploy. Getting it right with email building means a foundation for getting it right for other digital channels like mobile, desktop applications and more.
Share our passion as we explore some of the hottest and most important topics in email today through our Marketing Roundtables.
new from the roundtables
May 12, 2008: The eec's Nonprofit Project shares a recap of their work with the Women's Bean Project. Read How Email Impacts Society.
Apr. 3, 2008: The List Growth & Engagement Roundtable shares the takeaways from their latest meeting discussion, which involved tackling the list growth challenge of how to deal with lapsed subscribers. Read List Growth Challenge: Lapsed Subscribers.
Feb. 27, 2008: The Clients-Only Roundtable shares notes from a recent meeting where they discussed what kept them up at night. The Roundtable's chair, Brian Ellefritz of Cisco Systems, said, "We hope the vendor and agency side is listening because what we said—and heard—speaks volumes for unmet needs." Read Notes from the Client Side.
Feb. 22, 2008: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, discussing the use of the CAN-SPAM Act against a Las Vegas-based company peddling HGH via email.
Feb. 12, 2008: The List Growth & Engagement Roundtable releases an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings, including deployment costs, list growth calculations, and more. See a sample of the ROI Calculator for Retailers or visit the Whitepaper Room to download it. The calculator is $49 for non-members, discounted for silver and gold members, and free to platinum members. (Learn more about membership.)
Jan. 30, 2008: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, addressing the status of the FTC’s CAN-SPAM rulemaking and whether the agency is going to reduce the opt-out timeframe.
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