Speakers Bureau
Email marketing generates an estimated return on investment of $48.29 for every dollar spent on it, according to the Direct Marketing Association. That return outpaces the ROI of search, direct mail and all other forms of marketing—but we think it can be even higher. The key to higher returns lies in applying time-tested strategies, techniques and best practices to each organization’s unique subscriber base.
The Email Experience Council’s Communications Roundtable created this Speakers Bureau as a way to spread this industry knowledge and welcome new practitioners into the community, which is ready to help them reap the full benefits of permission-based email marketing and stay clear of pitfalls. The Speakers Bureau consists of experienced eec members who have committed to making themselves available to speak at events that currently have little or no programming about email marketing.
> Information for Event Organizers
> Available Speakers
> Information for Speakers Bureau Participants
Information for Event Organizers
Are you planning an event in the continental U.S. with attendees who could benefit from learning the basics of email marketing? If you don’t already have a session on email marketing in your program, the eec’s Speakers Bureau may be able to help you find a speaker.
TOPICS COVERED
EEC speakers can cover a wide variety of fundamental email marketing topics, including:
Email in the Marketing Mix
● Why use email marketing?
● Email’s ROI and other statistics
● How email fits with a multichannel marketing approach
CAN-SPAM and Other Laws
● CAN-SPAM
● COPPA
● State laws
Permission Practices
● The different types of permission
● How to obtain permission
● Re-permissioning old addresses
Deliverability
● Sender Reputation
● Bounce management
● Feedback loops
● ISP relationships
● What is email authentication?
List Growth Tactics
● Organic growth and retention
● Acquisition and prospecting tactics
● How to safely rent lists
● Potential brand damage
What to Send
● Create meaningful, relevant subscriber experiences
● Understanding and utilizing Reach and Frequency for building brand awareness
● Basic segmentation tactics
● Examples from great email marketing programs
Presentations can cover one or more of these topic areas depending on time and speaker availability and the desires of the event organizer.
EXPENSES
Event organizers are responsible for covering the speaker’s travel expenses unless they are waived by the speaker. We have speakers available across the country and will try to minimize expenses for you as much as possible.
BOOK A SPEAKER
To see if your event is eligible and to book a speaker, please complete a Speaker Request Form.
Available Speakers
The following Email Experience Council members have joined the Speakers Bureau and committed themselves to supporting email marketing education:
CALIFORNIA
● Al Gadbut, CEO, AcquireWeb, based in Foster City
● Loren McDonald, VP of Industry Relations, Silverpop, based in Danville
FLORIDA
● Karen Talavera, President, Synchronicity Marketing, based in Miami
GEORGIA
● Spencer Kollas, Director of Delivery Services, StrongMail, based in Atlanta
ILLINOIS
● Ryan Deutsch, Director of Strategic Services, based in Chicago
MASSACHUSETTS
● Austin Bliss, President, FreshAddress, based in Boston
NEW YORK
● Chad White, Director of Retail Insights and Editor-at-Large, Email Experience Council, based in New York
NORTH CAROLINA
● DJ Waldow, Email Marketing Account Manager, Bronto Software, based in Durham
TEXAS
● Todd Davison, President and Co-Founder, Bulldog Solutions, based in Austin
● Rob Solomon, CEO and Co-Founder, Bulldog Solutions, based in Austin
WASHINGTON
● Lisa Harmon, Principal, Smith-Harmon, based in Seattle
Information for Speakers Bureau Participants
Want to help the Email Experience Council spread its message about the power of responsible, permission-based email marketing? Are you an eec member with speaking or teaching experience, or with a strong desire to build such experience? If so, the Speakers Bureau is perfect for you. You’ll gain exposure to new audiences, hone your presentation skills, and contribute to the growth and evolution of the email marketing community.
SPEAKER SUPPORT & RESPONSIBILITIES
The eec supports Speakers Bureau participants by matching them up with speaking opportunities and assisting with presentation materials. The eec also provides access to the Speakers Bureau Resource Library, which contains sample PowerPoint slides as well as support materials for topics, such as lists of resources that can be distributed to attendees to extend the participants’ learning beyond the presentation.
Speakers may request reimbursement for travel expenses associated with speaking at an event. While the eec will make sure the event organizer is aware of these conditions, it is up to the speaker to make sure they are written into the speaker contract.
JOIN THE SPEAKERS BUREAU
If you’re an eec member and would like to join the Speakers Bureau, please complete a Speaker Application Form. All applications are reviewed by the members of the Speakers Bureau Advisory Committee.
OTHER WAYS TO HELP
The Speakers Bureau is keenly interested in identifying events that would be ideal platforms for reaching lots of people who may not be entirely familiar with email marketing best practices and laws. Ideally such an event would currently offer little or no email marketing programming on its agenda. If you know of such an event, please notify us.
In addition to helping our speakers develop presentations that address the target areas outlined above, we are collecting lists of whitepapers, websites and other free resources related to each topic in order to extend the participants’ learning beyond the presentation. If you know of or would like to contribute such resources, please contact us.
Thank you for your interest and involvement.
new from the roundtables
June 23: The Email Design Roundtable releases two email checklists: the Code QA Testing Checklist and the Email Design Checklist. Download those checklists from the Whitepaper Room under the "Checklists" tag. Also read Email Design Checklists Save the Day: Avoiding Common Pitfalls, which is a discussion of common design mistakes that these checklists are designed to catch.
June 3: The eec's Nonprofit Project releases a case study on their work with the Women's Bean Project. Download the Women's Bean Project Case Study for free from the Whitepaper Room.
May 21: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, discussing the new rule provisions released for the CAN-SPAM Act last week.
May 15: The Communications Roundtable launches the Speakers Bureau, which matches eec members up with speaking opportunities at events that currently have little or no programming about email marketing. The Bureau is dedicated to spreading fundamental best practices by proactively reaching out to communities where our message of responsible, permission-based email marketing can do the most good. Read about the launch.
May 12: The eec's Nonprofit Project shares a recap of their work with the Women's Bean Project. Read How Email Impacts Society.
Apr. 3: The List Growth & Engagement Roundtable shares the takeaways from their latest meeting discussion, which involved tackling the list growth challenge of how to deal with lapsed subscribers. Read List Growth Challenge: Lapsed Subscribers.
Feb. 27: The Clients-Only Roundtable shares notes from a recent meeting where they discussed what kept them up at night. The Roundtable's chair, Brian Ellefritz of Cisco Systems, said, "We hope the vendor and agency side is listening because what we said—and heard—speaks volumes for unmet needs." Read Notes from the Client Side.
Feb. 22: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, discussing the use of the CAN-SPAM Act against a Las Vegas-based company peddling HGH via email.
Feb. 12: The List Growth & Engagement Roundtable releases an interactive Excel calculator to help retailers measure the ROI of their acquisition and retention email mailings, including deployment costs, list growth calculations, and more. See a sample of the ROI Calculator for Retailers or visit the Whitepaper Room to download it. The calculator is $49 for non-members, discounted for silver and gold members, and free to platinum members. (Learn more about membership.)
Jan. 30: The Advocacy Roundtable publishes the latest post in its Email Advocate blog series, addressing the status of the FTC’s CAN-SPAM rulemaking and whether the agency is going to reduce the opt-out timeframe.
Advertisements
