The Stefan Pollard Marketer of the Year Award for Excellence in Creativity and Contribution

And the 2013 Stefan Pollard Marketer of the Year Award winner is....Sal Tripi of Publishers Clearing House!

It was a very close call among our finalists, including Ryan Phelan of Acxiom Digital Impact and Morgan Steward of Trendline Interactive. The Award was presented at the 2013 Email Evolution Conference on February 8, 2013 in Miami. Sal's acceptance video is located here.

Incredibly deserving of this recognition and Award, Sal is a stand-out in the marketing and consumer privacy field.  Through his good work at PCH, Sal has helped build one of the most impressive and customer centric email marketing programs in the business. Plus, he is incredibly generous in sharing learnings, knowledge and success stories with the rest of the industry. He's been a long time speaker and writer for DMA/eec events, as well as other email conferences. A staunch advocate and industry expert on consumer data protection, compliance issues and marketing best practices. he's also willing to step up and give back to the industry, and Chairs the DMA Ethics Policy Committee which reviews, updates, and sets ethical guidelines for marketers; Chairs the Online Trust Alliance; Sits on the IAB’s Email Committee.

We want to thank again, Loren McDonald of Silverpop & Chair of the DMA/eec Awards Committee and all the members of the Committee for their hard work and efforts throughout this process and of course the community for taking the time to submit your choices and for sending beautiful tributes for this distinguished award. The response from the community was overwhelming.

Congratulations, Sal!

Nomination Guidelines

Stefan Pollard was a highly respected and beloved member of the email marketing industry who passed away in 2010.  He was a big supporter of the Email Experience Council and counted the Email Evolution Conference as his favorite industry event.  In 2011, the eec established The Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution to be awarded annually.  The winner will receive a one-year eec membership and a conference pass for the Email Evolution Conference 2014.  The winner will be asked to help celebrate email marketing as a profession, and to contribute to the eec newsletter and blog and other industry publications as part of the ongoing DMA/eec outreach efforts.

For those of you who aren’t familiar with Stefan, read his bio and some of the articles he wrote for ClickZ.

This award recognizes an individual who exemplifies and demonstrates Stefan’s most memorable and beloved characteristics and who provides inspiration to others.

Nominees were evaluated on the following attributes:
•    Dedication & contribution to the industry
•    Solid citizen of the industry
•    Passion for email marketing
•    Ability to see things from all sides
•    Practicality
•    Problem-solving skills
•    Entrepreneurial spirit
•    Strategic thinking skills
•    Brand-side email marketer and/or experience advising them

The award advisory committee chose three finalists from the pool of nominees and interviewed them individually.  The winner was selected from among the finalists by the committee and the eec.

The Stefan Pollard Marketer of the Year Award for Excellence in Creativity & Contribution was presented on February 8, 2013 at the Email Evolution Conference in Miami Beach, Florida.

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