RESEARCH

Browse the many research products covering topics related to email marketing. Some products are available at no charge while the rest are available for purchase.

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Report: How successful are email win-back programs?

Publisher: Return Path
05/07/2014

A new research study from Return Path examines how email marketers can use win-back campaigns to develop healthy lists and maintain inbox placement rates.

VIEW Free

eec Webinar Recording: A Practitioner's Guide to Spam Traps

Publisher: eec & DMA
04/22/2014

This session provides an in-depth examination at these amazingly powerful (and toxic!) email addresses.

Presented by: Ken Magill, Austin Bliss, Sal Tripi & Sam Silberman
Hosted by: eec & DMA

VIEW Free

Relevancy Group: Marketer Quarterly [January 2014]

Publisher: Relevancy Group
04/21/2014

It uncovers all of the challenges facing email marketers today. Linda Woolley provides thoughtful commentary on: "CMOs: Revolutionize Yourself Through Data." Other highlights from National Geographic; Comedy Central; and JetBlue Airways. In its main feature take a ride alongside the CMO of The American Red Cross to see what her days are all about.

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eec Webinar Recording: The Email Metrics you can't Live Without

Publisher: eec, Return Path
10/03/2012

Sponsored by Return Path

$499

2012 Response Rate Report

Publisher: DMA, eec
08/08/2012

This report provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaigns.  

Initially created in 2003 to detail the typical response rate for direct marketing campaigns in specific professions and channels, this edition marks the eighth in the series.  This year, for the first time, DMA has augmented its survey data with transactional data from Epsilon and Bizo, adding aggregated data on more than 29 billion emails, and more than two billion online display ads respectively.

 

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eec Webinar: Driving Subscriber Attention Using Third Party Newsletters

Publisher: Presented by LiveIntent
06/11/2012

VIEW Free

eec Webinar Recording: Deliverability & the Four Major ISPs

Publisher: eec, Return Path, PulsePoint
05/24/2012

Sponsored by Return Path and PulsePoint

$99

Re-Engagement Email Marketing Campaigns: A Step-by-Step Guide

Publisher: List Growth & Engagement Roundtable of DMA’s Email Experience Council
05/23/2012

How many email messages do you get every day?  How many do you ignore, delete, or possibly mark as spam?  Like many marketers, the list is probably long and — in the case of multiple email accounts — depends on which account we are logged into.

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Ten Inbox Secrets What eye tracking reveals about designing more effective emails

Publisher: Red C Marketing
05/21/2012

Sustaining attention in an email has its own ‘engagement funnel’ and the battle for a recipient’s continued consideration starts at the very first screen.

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Q4 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
04/05/2012

The Q4 2011 Email Trends and Benchmarks show an increase in open rates over the previous quarter and over Q4 2010. The study also shows a notable increase in average volume per client.

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eec Webinar: Pull the Trigger: Be On-Target With Event-Triggered Messages

Publisher: Presented by Bronto
03/29/2012

VIEW Free

eec Breakfast Series: Five Email Marketing Trends To Expect in 2012

Publisher: eec and The Relevancy Group
02/14/2012

Presented by David Daniels

$99

2012: Email in Action Report

Publisher: eec, DMA, Econsultancy
02/08/2012

VIEW Free

eec Webinar Recording: EEC12 Sneak Peek

Publisher: eec, BlueHornet, BabyCenter, Eloqua, Pontiflex, Silverpop
02/02/2012

VIEW Free

Email Tracking Study 2011

Publisher: DMA UK
01/04/2012

$29

Moving the Needle Study - Part 2

Publisher: eec Deliverability & Compliance Roundtable
12/15/2011

Case Studies on Acquisition

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Q3 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
12/07/2011

VIEW Free

Bill C-28 Readiness Checklist

Publisher: Inbox Marketer
12/07/2011

VIEW Free

Subject Lines Matter: 4 Rules of Thumb that Work

Publisher: Inbox Marketer
12/03/2011

VIEW Free

Email Marketing Trends in Canada 2011

Publisher: Inbox Marketer
12/01/2011

VIEW Free

eec Webinar Recording: Uniting Your Blogging and Email Strategies for Content Marketing Success

Publisher: eec, Compendium
11/16/2011

VIEW Free

eec Q&A Recording: Everything You Need to Know About CASL

Publisher: eec's Deliverability & Compliance Roundtable
11/10/2011

VIEW Free

eec Webinar Recording: Video Email: Why, When and How

Publisher: eec, Red Pill Email, LiveClicker, Carlyle, Inc.
10/13/2011

VIEW Free

eec Webinar Recording: New Acquisition Tactics – Making the Most of the Mobile Opportunity

Publisher: eec, Pontiflex, The Relevancy Group
09/22/2011

$149

Cross-Channel Marketing Guide

Publisher: eec's Cross-Channel Integration Roundtable
09/14/2011

Ten guiding principles of a successful cross-channel marketing program and specific goals and actions your organization can apply to build a thriving program.

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Q2 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
08/30/2011

Presented by Epsilon and the eec

VIEW Free

The Australia Email Marketing Metrics Report 2010

Publisher:
07/13/2011

VIEW Free

Q1 2011 Email Trends & Benchmarks Report

Publisher: Epsilon and the eec
06/02/2011

Presented by Epsilon and the eec

$149

Email Metrics Best Practices Guide

Publisher: eec Measurement Accuracy Advisory Committee
05/11/2011

VIEW Free

eec Webinar: Using Email Marketing & Social Media Marketing to Drive New Customer Acquisition

Publisher: eec, Compendium, Resmark Systems
04/27/2011

VIEW Free

List Growth & Engagement Podcast Series: Deliverability

Publisher: eec List Growth & Engagement Roundtable
04/20/2011

Interview of Dennis Dayman, Chief Deliverability and Privacy Officer, Eloqua

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List Growth & Engagement Podcast Series: List Hygeine and Engagement

Publisher: eec List Growth & Engagement Roundtable
04/20/2011

Interview of Scott Cohen, VP of Managed Services, Inbox Group

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List Growth & Engagement Podcast Series: List Growth

Publisher: eec List Growth & Engagement Roundtable
04/20/2011

Interview of Andrew Kordek, Chief Strategist, Trendline Interactive

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List Growth & Engagement Podcast Series: List Growth Offline and Online Tactics

Publisher: eec List Growth & Engagement Roundtable
04/20/2011

Interview of Natalie Bass, Digital Marketing Manager, Houlihan's

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List Growth & Engagement Podcast Series: Database Growth and Conversion

Publisher: eec List Growth & Engagement Roundtable
04/20/2011

Interview of Matt Annerino, Director of Database Marketing, LiveNation

$29

Moving the Needle Study - Part 1

Publisher: eec Deliverability & Compliance Roundtable
04/07/2011

Case Studies on Acquisition

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Q4 2010 Email Trends and Benchmarks

Publisher: Epsilon and the eec
03/10/2011

VIEW Free

EEC11: Banking on Acquisition: How Citizens Bank Makes Cents with Email Marketing

Publisher: eec, e-Dialog, Citizens Bank
02/02/2011

A Citizens Bank case study

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EEC11: Don't Say Goodbye - Use Engagement to Win Back Your Subscribers

Publisher: eec, BlueHornet, SnagAJob.com
02/02/2011

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EEC11: How Social and Mobile are Changing Email Design

Publisher: eec
02/02/2011

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EEC11: Dive Deep Into Targeted Email by Location, Recency & Creativity

Publisher: eec, StrongMail, iPost, uncommongoods.com, Travelocity
02/02/2011

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EEC11: Smart Campaigns for New Smartphone Customers

Publisher: eec, Red Door Interactive, Cricket Communications
02/01/2011

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EEC11: Optimizing Event Ticket Sales Through Creative Email Marketing

Publisher: eec, PGA TOUR, ATP World Tour
02/01/2011

A PGA TOUR & ATP World TOUR Case Study

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EEC11: "Leaky" Bucket List: Avoiding a Consumer Retention Flat-Line

Publisher: eec, Epsilon, Kraft
02/01/2011

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EEC11: The Next Big Email Revolution: Interactive Emails

Publisher: eec, Responsys, OtherInbox
02/01/2011

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EEC11: Implementing a Single Customer Dialogue

Publisher: StrongMail, InterContinental Hotels Group
02/01/2011

An InterContinental Hotels Group Case Study

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EEC11: From Confusion to Convergence: Email in a Multi-Channel World

Publisher: eec
02/01/2011

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EEC11: How Engagement Marketing Techniques Capture More Relationships & More Customers

Publisher: eec
02/01/2011

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EEC11: eec Roundtables: What You Need to Know this Year

Publisher: eec
02/01/2011

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EEC11: Changes, Innovations and New Strategies for Email List Growth

Publisher: eec
02/01/2011

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EEC11: Building a Multi-Channel Blueprint with Email, Social & Direct

Publisher: eec
02/01/2011

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EEC11: Best Practices is Not a Substitution for an Effective Testing Strategy

Publisher: eec
02/01/2011

VIEW Free

EEC11: Workshop: Get Compliant! The Secrets for Deliverability and Staying Out of the Spam Filter

Publisher: eec
01/31/2011

$149

Best Practices: 5 Fundamentals for Launching an Email Program

Publisher: eec
10/20/2010

If you are not using email to market your business, then you are not taking advantage of one of the most cost-effective, measurable channels in existence.

$149

Best Practices for Email Deliverability and Inbox Placement

Publisher: eec
09/20/2010

VIEW Free

Retail Email Guide to the Holiday Season 2010

Publisher: Chad White - Smith-Harmon, a Responsys Company
08/25/2010

Email Insights & Inspiration from Christmas Past to Plan Your Christmas Future

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Behavioral Retargeting Email Campaigns

Publisher: Megan Ouellet - Listrak
07/23/2010

Five Things You Need to Know

VIEW Free

Global Perspectives

Publisher: e-Dialog
07/15/2010

A Study of Consumer Attitudes to Digital Marketing

VIEW Free

eec Webinar Recording: King Consumer & the Quest for the Email Marketing Holy Grail: How to Grow Your List - the Right Way

Publisher: eec, Pontiflex
06/23/2010

Sponsored by Pontiflex

VIEW Free

Cross-Promoting Sister Brands Safely

Publisher: Chad White - Smith-Harmon, a Responsys Company
06/21/2010

Using Your Email Program to Make Your Sister Brands More Visible

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Q1 2010 Email Trends & Benchmarks - Presented by Epsilon & the Email Experience Council

Publisher: Epsilon & the eec
06/08/2010

VIEW Free

Manifesto for Email Marketers: Consumers Demand Relevance

Publisher: e-Dialog
06/07/2010

$99

eec/FTC Webinar Recording: Protect Subscribers. Protect Your Brand

Publisher: eec
05/19/2010

$149

2010 Email Authentication Whitepaper

Publisher: eec Deliverability & Rendering Roundtable
05/12/2010

What You Need to Know and Why It’s So Important

VIEW Free

Smith-Harmon: Animated Gif Usage Surging

Publisher: Chad White - Smith-Harmon, a Responsys Company
05/10/2010

Implementation Advice and Tactics Discussion

VIEW Free

A Concise Overview of Seven Business-to-Business Trends in Strategies and Spending

Publisher: Lynne Nigro, Direct & Digital Marketing Consultant
05/03/2010

VIEW Free

Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing Messages

Publisher: Megan Ouellet - Listrak
04/07/2010

VIEW Free

2010 Retail Email Unsubscribe Benchmark Study

Publisher: Chad White - Smith-Harmon, a Responsys Company
04/06/2010

An End-to-End Examination of the Opt-Out Practices of the Top Online Retailers

VIEW Free

Majority of Retailers Fail Hotmail-Firefox Rendering Test

Publisher: Chad White - Smith-Harmon, a Responsys Company
03/24/2010

A sign that major online retailers are not testing rendering across all email client and browser combinations.

VIEW Free

EEC10 Compliance Workshop - Feb. 1, 2010 - Part 1

Publisher: Susan Lyon
02/03/2010

Stay Compliant and Protect Your Reputation

VIEW Free

EEC10 Social Media Workshop - Feb. 1, 2010

Publisher: Jay Baer, Mike Corak & DJ Waldow
02/03/2010

Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

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EEC10 - How to Win Friends (Okay, Customers) and Influence Executives

Publisher: WhatCounts & Alaska Airlines
02/03/2010

Build An Email Program That Generates Results & Gets You More Resources

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EEC10 - The Email Zoo - Live at EEC

Publisher: Andrew Kordek, DJ Waldow, Angela Barber, Justin Premick
02/03/2010

VIEW Free

EEC10 Compliance Workshop - Feb. 1, 2010 - Part 3

Publisher: James O'Brien, LashBack
02/03/2010

Stay Compliant and Protect Your Reputation

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EEC10 Compliance Workshop - Feb. 1, 2010 - Part 2

Publisher: Ivo Ivanov
02/03/2010

Stay Compliant and Protect Your Reputation

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EEC10 - Winning Elections in the New Marketing Democracy

Publisher: Chris Marriott, Acxiom
02/03/2010

Don’t Battle the Marketing Democracy Revolution – Join It

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EEC10 - Search & Email: A Win—Win for ROI & User Experience

Publisher: Blaine Mathieu - Lyris, Jeremy Farber - PC Recycler
02/03/2010

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EEC10 - Email Relevance, Revenue & Governance: The AARP Story

Publisher: AARP
02/03/2010

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EEC10 - Delivering on Deliverability

Publisher: Cypra Media
02/03/2010

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EEC10 - Email Idol: Three Agencies Face Off

Publisher: Mighty Interactive, Smith-Harmon, eROI
02/03/2010

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EEC10 - Critical Email Prospecting Strategies for 2010

Publisher: Jay Schwedelson, Worldata
02/02/2010

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EEC10 - Acquiring Tomorrow's Email Customer

Publisher: Lawrence DiCapua, Pepsi & Dino Michetti, Epsilon
02/02/2010

VIEW Free

EEC10 - Mixed Salad: Innovation, Integration, Optimization

Publisher: Pilar Bower, Red Door Interactive & Jill Trecker, Garden Fresh Restaurant Corp.
02/02/2010

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EEC10 - Advance Your Email List Management – Techniques that Work

Publisher: Austin Bliss, FreshAddress & Karen Talavera, Synchronicity Marketing
02/02/2010

VIEW Free

EEC10 Opening Keynote - KAYAK's Journey Through Search + Email Waters

Publisher: Brian Harniman, EVP of Marketing and Distribution, KAYAK
02/02/2010

VIEW Free

EEC10 - Measurement At Every Stage of an Email Campaign

Publisher: Sal Tripi, Publisher’s Clearinghouse, Stephanie Miller, Return Path & Ryan Sagan, InterContinental Hotels Group
02/02/2010

VIEW Free

EEC10 - The New Triangle Offense of 1to1 Marketing

Publisher: Joel Book, ExactTarget, Kip Edwardson, The Scotts Miracle-Gro Company & Renée Middleton, Taco John’s International
02/02/2010

To succeed in selling to today’s hyper-social, and connected customer, you must maximize the value of every touch-point.

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EEC10 - Video-In-Email - The Next Generation in Email Marketing

Publisher: Ben Lerer - Thrillist, Mike Rogers - Goodmail
02/02/2010

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EEC10 - Am I Hot or Not?

Publisher: DJ Waldow, Loren McDonald, Stefan Pollard, Tamara Gielen
02/02/2010

VIEW Free

EEC10 - HP Case Study - Improving Your Email Programs: Behavioral Segmentation

Publisher: Rita Smith - HP
02/02/2010

VIEW Free

EEC10 - Social Relationship Marketing: New Building Blocks for 21st Century Brands

Publisher: Andy Goldman, Dan Rubin, Juan Silvera, Nicholas Einstein
02/02/2010

VIEW Free

EEC10 - ClickZ Full Day Workshop

Publisher: Jeanne Jennings & Tamara Gielen
02/01/2010

What’s Working Now in Email Marketing: Practical Tips for Taking Your Already Successful Program to New Heights

$49

Preparing For 2010, Five Trends to Watch

Publisher: David Daniels
01/27/2010

By David Daniels

VIEW Free

The Big Australian Email Report 2009

Publisher: Eservices Email
01/13/2010

This report addresses the use of the email channel by medium and large corporations in Australia.

$399

eec Live Seminar: The New Fundamentals: Email Compliance, Reputation and Deliverability

Publisher: eec
01/01/2010

This eec live seminar features speakers from LashBack, Yahoo!, and Return Path.

VIEW Free

eec/ClickMail Marketing Webinar: You Don't Need ESP to Choose an Email Service Provider

Publisher: eec & ClickMail
09/16/2009

Learn what matters most – Choose the best ESP for your business.

$199

List Growth Strategy Evaluation Tool & Benchmarking Guide

Publisher: eec List Growth Roundtable
09/01/2009

VIEW Free

Building Subscriber Personas: Getting Relevant without Data Overload

Publisher: Listrak
08/27/2009

VIEW Free

2009 Retail Email Guide to the Holiday Season

Publisher: Chad White of Smith-Harmon
08/20/2009

Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future

VIEW Free

Email Design Look Book 2009

Publisher: Smith-Harmon
08/05/2009

Examples of outstanding email design and copy

VIEW Free

FTAF vs. SWYN

Publisher: Chad White of Smith-Harmon
08/01/2009

The state of email sharing

$99

Email Checklist Series: Anatomy of an Email Newsletter

Publisher: eec Email Design Roundtable
07/08/2009

Compare each of your designs against this checklist before approval and coding.

$99

Email Checklist Series: Email Design

Publisher: eec Email Design Roundtable
06/09/2009

Compare each of your designs against this checklist before approval and coding.

VIEW Free

B2B Email Marketing Best Practice Guide 2009

Publisher: Concep
05/20/2009

VIEW Free

Going-Out-of-Business Email Strategies

Publisher: Smith-Harmon
05/15/2009

By Chad White

VIEW Free

Email Marketing Best Practices: 6 Easy Engagement Tactics that Work

Publisher: Listrak
05/15/2009

VIEW Free

Webinar Recording: Video-In-Email: Bringing the Best of the Web to the Inbox

Publisher: eec
05/13/2009

A webinar presented by the eec featuring:
Peter Horan - CEO, Goodmail Systems
Ben Lerer - CEO & Co-Founder, Thrillist

Sponsored by: Goodmail Systems

$99

Webinar Recording: New FTC, New Rules? Update Your Email & Digital Strategy

Publisher: eec
04/29/2009

This webinar took place on April 29, 2009.

VIEW Free

Expanding the Reach of Email Through Social Networks

Publisher: ExactTarget
04/27/2009

VIEW Free

Best Practices for Apology Emails

Publisher: Smith-Harmon
04/20/2009

$49

New Approaches to Email Marketing; Part 1 of 4: Defining Social Influencers

Publisher: eec
04/09/2009

VIEW Free

Email Creative That Works

Publisher: Silverpop
04/06/2009

VIEW Free

2009 Retail Welcome Email Benchmark Study

Publisher: Smith-Harmon
04/01/2009

$99

Email Checklist Series: Email Program Review Checklist

Publisher: eec Email Design Roundtable
03/20/2009

Thoroughly review your entire email program at least once a year using this checklist. This should include both a functional audit as well as a strategy review to ensure that your program is as up to date and as effective as possible.

$240

International Email Compliance Resource Guide

Publisher: DMA & eec
02/10/2009

VIEW Free

The Email Render Rate

Publisher: eec Measurement Accuracy Roundtable
01/23/2009

The Inadequacies of the ‘Open Rate’ & the Need for a New Standard Terminology

VIEW Free

Retail Email Year-End Trends for 2008

Publisher: Smith-Harmon
01/20/2009

Email volume, frequency and timing trends among the top online retailers during 2008

$249

2009 Deliverability Resource Guide

Publisher: eec
01/07/2009

By the members of the eec’s Deliverability & Rendering Roundtable.

VIEW Free

Marketing in a Slow Economy Requires a Laser Focus

Publisher: Bulldog Solutions
01/05/2009

VIEW Free

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

Publisher: Bulldog Solutions
01/05/2009

A step-by-step guide on how to uncover the key attributes of your most valuable customers—and then how to create buyer personas to help focus your marketing efforts on finding more of them.

$99

Email Checklist Series: Creative A/B Testing

Publisher: eec Email Design Roundtable
12/09/2008

A/B testing can significantly improve your campaigns with careful planning. Test only one element at a time, but repeat tests to validate findings and continue to refine to exponentially improve your returns.

VIEW Free

SPAM: What Consumers Really Think

Publisher: Silverpop
11/17/2008

Survey finds growing anger; advice for advoiding recipients' wrath.

VIEW Free

221 Email Marketing Do’s and Don’ts: Best Practices Reference Guide

Publisher: Listrak
11/11/2008

$99

Email Checklist Series: Landing Page Checklist

Publisher: eec Email Design Roundtable
11/11/2008

Effective landing pages are good for user experience and your bottom line.

$249

2008 Retail Email Subscription Benchmark Study

Publisher: Chad White
11/11/2008

Sign-Up Best Practices, Trends and Examples from the Top Online Retailers

$99

Top Ten Takeaways from the eec's Email Compliance Seminar

Publisher: eec
11/03/2008

Email Compliance: The Foundation of Reputation and Deliverability

VIEW Free

Busting Out of the Inbox

Publisher: Right Now
09/17/2008

Five New Rules of 1to1® Email Marketing

$99

How to Revive a Stale Email List

Publisher: Chad White
08/27/2008

$99

6 Tips for Tapping the Synergies between Product Reviews and Email

Publisher: Chad White
08/22/2008

Mining this Virtuous Circle of Customer Engagement

VIEW Free

Connect 1:1

Publisher: TailoredMail
08/06/2008

$99

Email Checklist Series: Welcome Email Checklist

Publisher: eec Email Design Roundtable
08/01/2008

$249

2008 Retail Email Guide to the Holiday Season

Publisher: Chad White
07/26/2008

Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future

VIEW Free

Economic Impact Analysis: The Direct Marketing Industry

Publisher: DMA UK
07/15/2008

$99

The Rise of the Preview Pane Banner

Publisher: Chad White
07/10/2008

VIEW Free

2008 Email Address Validation Study of 50 Leading Retailer Websites

Publisher: FreshAddress
07/08/2008

VIEW Free

The On-Premise Advantage for Marketing and Transactional Email

Publisher: StrongMail
06/30/2008

New perspectives on insourcing & outsourcing business-critical commercial email

$99

7 Tactics for Driving Traffic to Stores With Email

Publisher: Chad White
06/26/2008

How to Leverage Your Store Base in Your Email Marketing

$99

Email Checklist Series: Code QA Testing

Publisher: eec Email Design Roundtable
06/20/2008

Compare your code against this list before sending.

$249

2008 Retail Email Rendering Benchmark Study

Publisher: Chad White
06/12/2008

Message Integrity & Email Design Issues in an Images-Off Environment

VIEW Free

Build or Buy?

Publisher: FreshAddress
06/04/2008

Real-Time Email Address Validation

VIEW Free

Women's Bean Project Case Study

Publisher:
06/03/2008

The Results of the eec's 2007-2008 Nonprofit Project

VIEW Free

Unlocking the Secret World of White Listing

Publisher: Silverpop
05/07/2008

Insight for Enterprise Email Marketers

VIEW Free

Email Frequency

Publisher: Listrak
04/23/2008

How Relevancy Tactics Changed the Rules

VIEW Free

The Cradle and The Grave

Publisher: eROI
04/23/2008

Opt-In, Opt-Out & Feedback Loops

VIEW Free

8 Thursdays 5.0

Publisher: Premiere Global Services
04/17/2008

$99

Sender Line Branding Tactics In Retail Emails

Publisher: Chad White
04/17/2008

Solid Branding in the Sender Lines of Promotional Emails; Less So in Welcome Emails

VIEW Free

Dynamic Profiling

Publisher: Listrak
04/07/2008

Simplify Data Capture with Dynamic Profiling

VIEW Free

Case Study: Wired For Change

Publisher: Message Systems
02/28/2008

Wired for Change Depended on Message Systems to Spread the Word of Progressive Organizations & Political Campaigns

VIEW Free

Case Study: Goodmail Systems Meets Customer Deliverability Requirements

Publisher: Message Systems
02/28/2008

$99

ROI Calculator for Retailers - The Value of an Email Address

Publisher: eec List Growth Roundtable
02/12/2008

Excel calculator helps retailers measure the ROI of their acquisition and retention emails.

VIEW Free

Email Evolution Conference '08: Day 1 Keynote Presentation

Publisher: eec
02/10/2008

Email...the consumer's perception IS your reality.

VIEW Free

2008 Mobile Email Marketing - German Language Whitepaper

Publisher: Artegic
01/30/2008

VIEW Free

Best Practices for Email Acquisition

Publisher: Bronto Software
01/17/2008

Acquiring addresses is as essential as creating a targeted message. So where do you start?

$99

Holiday Retail Email Volume Soars

Publisher: Chad White
01/10/2008

Frequency trends from the 2007 holiday season

$249

Retail Email Year-End Trends for 2007

Publisher: Chad White
01/07/2008

Email volume, frequency & holiday trends among the top online retailers during 2007.

$249

2008 Retail Email Unsubscribe Benchmark Study

Publisher:
01/05/2008

Opt-out Methods, Alternatives, Barriers & Other Process Elements Used by Top Online Retailers

$99

E-gift Card Promotions Popular During Christmas Crunch Time

Publisher: Chad White
12/28/2007

Retailers focused on e-gift cards in the days before Christmas, relying on email as a last-minute delivery mechanism.

VIEW Free

Email Marketing Metrics Report

Publisher: MailerMailer
12/18/2007

Metrics and trends

$49

Cyber Monday Sees Record Retail Email Marketing Activity

Publisher: Chad White
11/29/2007

Retailers embracing a variety of strategies in promoting their Cyber Monday sales.

VIEW Free

Email Marketing Council Best Practice Guidelines

Publisher: DMA UK
11/19/2007

A practical ‘hands on’ guide that gives users useful advice on how to maximise return on investment in the email channel.

VIEW Free

Dynamic Content in Action: DiscountBeautyCenter.com Case Study

Publisher: Listrak
11/15/2007

Check out how to set up and test the viability of using dynamic content to generate email campaigns.

$49

The Forgotten Pages of Email Marketing

Publisher: Chad White
11/15/2007

Some marketers seem to take a ‘set and forget’ approach to trigger emails and email forms and pages.

VIEW Free

EmailStatCenter.com's First Annual State of Email Metrics Survey Results

Publisher: EmailStatCenter.com
11/13/2007

345 responses were collected - approximately 55% were from the client side and 45% from agencies or ESPs.

VIEW Free

Web Video Marketing: The Birth of a New Online Marketing Application

Publisher: Flimp Media
10/31/2007

 The meaning and benefits of interactive web video.

$99

Website Relaunches and Email Redesigns Should Go Hand in Hand

Publisher: Chad White
10/19/2007

Branding and navigation should be in sync across these channels.

VIEW Free

Finding Value in an Email Marketing Service Provider

Publisher: GoldLasso
10/12/2007

Important things you should know about your ESP.

VIEW Free

Study: DM-Email Blend Ups Spend

Publisher: DMNews
10/09/2007

Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25%.

$99

Retailers Gravitating toward Single Sender Addresses

Publisher: Chad White
10/04/2007

Managing multiple sender addresses and getting them all whitelisted is proving tough.

$249

2007 Guide to Gearing Up for the Holiday Email Season

Publisher: Chad White
08/29/2007

Ring-Cha-Ching, Hear Them Ring

$99

Retailers Say the Dirtiest Things

Publisher: Chad White
08/21/2007

Using spammy words in subject lines won’t always get you blocked.

$99

Division of Permission

Publisher: Chad White
08/15/2007

Opt-ins do not extend across divisions or to partners.

$99

The Quick and the Dead: Sending that First Email

Publisher: Chad White
08/09/2007

Too many retailers are slow or fail to process subscribers.

$249

2007 Retail Email Subscription Benchmark Study

Publisher: Chad White
07/28/2007

Best practices, emerging best practices & subscription practices that have fallen out of favor.

$99

Unique Subscription Practices Among Retailers

Publisher: Chad White
07/19/2007

Eight one-of-a-kind subscription practices worth taking note of.

VIEW Free

FTC Spam Summit Best Practices Presentation Slides

Publisher: DMA
07/12/2007

See Jerry Cerasale's presentation delivered at the July 2007 FTC Spam Summit.

$99

The Most Popular Email Days of the Year for Retailers

Publisher: Chad White
07/12/2007

Plus the day-of-the-week and month-of-the-year distribution trends for those volume spikes.

$99

Buttons Vs. Links: Which is the Call-to-Action Hero?

Publisher: Chad White
06/28/2007

Usage of button and link calls to action among the top online retailers.

VIEW Free

Strategies for Addressing the Challenges of Preview Panes & Disabled Images

Publisher: Email Labs
06/27/2007

Two advances in email clients are combining to deliver a double whammy to email marketers.

$99

Retail Email Subject Line Study

Publisher: Chad White
06/21/2007

A look at the promotionality and urgency of subject lines from the top online retailers.

$199

2007 Animation in Retail Emails Study

Publisher: Chad White
06/07/2007

The animated gif strategies used by the largest online retailers and the pitfalls to avoid.

$99

Mr. Bluelight and Deal-a-Day Emails

Publisher: Chad White
05/23/2007

Examples and strategies for deal-a-day retail email programs.

$99

DomainKeys Adoption to Follow Sender ID Past Tipping Point

Publisher: Chad White
05/17/2007

A majority of the top online retailers have already adopted Sender ID; DomainKeys adoption is not far behind.

$99

Personality Goes a Long Way

Publisher: Chad White
05/15/2007

Only a fraction of retailers show their human side in their emails.

VIEW Free

Implementing RSS as a Marketing Tool

Publisher: Listrak
05/07/2007

Even though RSS has been around since the mid 1990s, its potential as an essential marketing tool is just beginning to be realized.

VIEW Free

Integrated Marketing Data, Delivering on the Promise

Publisher: Synchronicity Marketing
05/07/2007

Internet-derived data & the integration of permission email & direct mail.

$99

Choosing the Best Day of the Week to Email

Publisher: Chad White
05/07/2007

The days favored by retailers varies depending on their weekly frequency.

VIEW Free

Selling Email to the C-Suite

Publisher: eec
05/03/2007

Practical discussion, insights and strategies to help build intellectual capital and infuse it into your company's DNA.

$99

The Use of Video in Retail Emails

Publisher: Chad White
04/18/2007

Retailers' online video strategies & the integration of them into their email campaigns.

$99

Retail Email Meets Web 2.0

Publisher: Chad White
04/12/2007

Retailers' use of Web 2.0 tools.

$99

Mining Subscriber Lists for Future Workers

Publisher: Chad White
04/05/2007

Retailers are reaching out to their newsletter subscribers to fill their labor needs.

$99

Branded Subject Lines Underused By Retailers

Publisher: Chad White
03/13/2007

Despite evidence that the tactic boosts open rates, most retailers don't do it.

$99

The State of Email Metrics and Bounceback Management

Publisher: eec Deliverability Roundtable
03/05/2007

Are you ready for the metrics and management results from mailers and ESP's?

$99

All I Want for Christmas are Daily Deal Emails

Publisher: Chad White
01/30/2007

Retailers launch special daily emails for consumers in the holiday shopping mood.

$99

The Value of an Email Address Survey Results

Publisher: eec List Growth Roundtable
01/30/2007

Read the Survey Results Regarding Email Value

$219

2007 Rendering Report

Publisher: eec
01/02/2007

Executive Summary

In 2007 the Email Experience Council conducted a review of 1,000 emails from both B2C and B2B marketers. These emails covered individual product sales, multiple product offers, newsletters, and event invitations. 21% of the emails reviewed appeared completely blank when images were turned off inside a variety of email clients. An additional 28% showed relevant copy, but had no working links.

Over the years, a number of professional companies have designed technologies that help marketers test for optimal rendering. Additionally, best practices have been released to define ways to create a successful email. Over 70% of companies still seem to struggle with success in this area.

Working with a professional company to test your image rendering across multiple email clients often helps to increase response up to as much as 87%. This report offers an objective comparison of the current professional companies who offer rendering services. It also lists some of the secrets to email rendering success, as provided directly from some of the email industries most well known experts.

While creating this report the Email Experience Council uncovered a significant area of opportunity for image rendering: mobile email. While some marketers have identified ways to successfully deal with the rendering challenges inside the email inbox, most have not yet addressed the issue of rendering on handheld devices. The use of PDA's, BlackBerries, mobile phones and other mobile email devices is still low, adoption rates and usage are on the rise (especially for B2B marketers). Identifying a way to ensure your email renders well in these devices will become a critical aspect of communication.

$199

2007 Refer a Friend Benchmarking Study

Publisher: Chad White
01/02/2007

A review of retailers who implement Refer-a-Friend Programs

$149

2006 Retail Welcome Email Benchmark Study

Publisher: Chad White
09/02/2006

Technical glitches, missed sales opportunities and CAN-SPAM non-compliance issues at the largest online retailers.

$149

2006 Retail Email Subscription Benchmark Study

Publisher:
07/02/2006

Current trends, best practices and emerging best practices for retailers offering newsletters.

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