2007 Guide to Gearing Up for the Holiday Email Season

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers—lots of emails! In 2006 we tracked more than 2,000 emails from nearly 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via RetailEmail.Blogspot. Based on those reports, the eec has produced this helpful roadmap to the email holiday season so retailers and other companies can better formulate their campaigns this year. Happy Holiday Sales, everyone!

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2007 Guide to Gearing Up for the Holiday Email Season

Publisher: Chad White
08/29/2007

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