2008 Retail Email Unsubscribe Benchmark Study

While major online retailers do a great job of honoring unsubscribe requests quickly, there’s plenty of room for their opt-out processes to improve—most notably in the areas of providing subscribers with alternatives to opting out and of lowering barriers to opting out.

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2008 Retail Email Unsubscribe Benchmark Study

Publisher:
01/05/2008

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