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2010 Retail Email Unsubscribe Benchmark Study

This 24-page study takes you through the current state of retailers’ opt-out processes by drawing on data collected while unsubscribing from the email marketing programs of 100 top online retailers tracked via the Retail Email Blog. It examines the opt-out process chronologically—looking at everything from unsubscribe instructions in emails, to opt-out page components and confirmations, to the honoring of unsubscribe requests—so you can easily map yours to the current general practice and where it’s trending.