BENCHMARKS & STATISTICS

Benchmarks & Statistics

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Report: How successful are email win-back programs?

Publisher: Return Path
05/07/2014

A new research study from Return Path examines how email marketers can use win-back campaigns to develop healthy lists and maintain inbox placement rates.

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Relevancy Group: Marketer Quarterly [January 2014]

Publisher: Relevancy Group
04/21/2014

It uncovers all of the challenges facing email marketers today. Linda Woolley provides thoughtful commentary on: "CMOs: Revolutionize Yourself Through Data." Other highlights from National Geographic; Comedy Central; and JetBlue Airways. In its main feature take a ride alongside the CMO of The American Red Cross to see what her days are all about.

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eec Webinar Recording: The Email Metrics you can't Live Without

Publisher: eec, Return Path
10/03/2012

Sponsored by Return Path

$499

2012 Response Rate Report

Publisher: DMA, eec
08/08/2012

This report provides key cost and performance benchmarks to help marketers gauge the relative efficiency of their own campaigns.  

Initially created in 2003 to detail the typical response rate for direct marketing campaigns in specific professions and channels, this edition marks the eighth in the series.  This year, for the first time, DMA has augmented its survey data with transactional data from Epsilon and Bizo, adding aggregated data on more than 29 billion emails, and more than two billion online display ads respectively.

 

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eec Webinar Recording: Deliverability & the Four Major ISPs

Publisher: eec, Return Path, PulsePoint
05/24/2012

Sponsored by Return Path and PulsePoint

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Q4 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
04/05/2012

The Q4 2011 Email Trends and Benchmarks show an increase in open rates over the previous quarter and over Q4 2010. The study also shows a notable increase in average volume per client.

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eec Breakfast Series: Five Email Marketing Trends To Expect in 2012

Publisher: eec and The Relevancy Group
02/14/2012

Presented by David Daniels

$99

2012: Email in Action Report

Publisher: eec, DMA, Econsultancy
02/08/2012

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Email Tracking Study 2011

Publisher: DMA UK
01/04/2012

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Q3 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
12/07/2011

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Email Marketing Trends in Canada 2011

Publisher: Inbox Marketer
12/01/2011

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eec Webinar Recording: New Acquisition Tactics – Making the Most of the Mobile Opportunity

Publisher: eec, Pontiflex, The Relevancy Group
09/22/2011

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Q2 2011 Email Trends and Benchmarks

Publisher: Epsilon and the eec
08/30/2011

Presented by Epsilon and the eec

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The Australia Email Marketing Metrics Report 2010

Publisher:
07/13/2011

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Q1 2011 Email Trends & Benchmarks Report

Publisher: Epsilon and the eec
06/02/2011

Presented by Epsilon and the eec

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Q4 2010 Email Trends and Benchmarks

Publisher: Epsilon and the eec
03/10/2011

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EEC11: Dive Deep Into Targeted Email by Location, Recency & Creativity

Publisher: eec, StrongMail, iPost, uncommongoods.com, Travelocity
02/02/2011

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Behavioral Retargeting Email Campaigns

Publisher: Megan Ouellet - Listrak
07/23/2010

Five Things You Need to Know

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Global Perspectives

Publisher: e-Dialog
07/15/2010

A Study of Consumer Attitudes to Digital Marketing

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eec Webinar Recording: King Consumer & the Quest for the Email Marketing Holy Grail: How to Grow Your List - the Right Way

Publisher: eec, Pontiflex
06/23/2010

Sponsored by Pontiflex

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Q1 2010 Email Trends & Benchmarks - Presented by Epsilon & the Email Experience Council

Publisher: Epsilon & the eec
06/08/2010

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A Concise Overview of Seven Business-to-Business Trends in Strategies and Spending

Publisher: Lynne Nigro, Direct & Digital Marketing Consultant
05/03/2010

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Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing Messages

Publisher: Megan Ouellet - Listrak
04/07/2010

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2010 Retail Email Unsubscribe Benchmark Study

Publisher: Chad White - Smith-Harmon, a Responsys Company
04/06/2010

An End-to-End Examination of the Opt-Out Practices of the Top Online Retailers

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Majority of Retailers Fail Hotmail-Firefox Rendering Test

Publisher: Chad White - Smith-Harmon, a Responsys Company
03/24/2010

A sign that major online retailers are not testing rendering across all email client and browser combinations.

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EEC10 - Measurement At Every Stage of an Email Campaign

Publisher: Sal Tripi, Publisher’s Clearinghouse, Stephanie Miller, Return Path & Ryan Sagan, InterContinental Hotels Group
02/02/2010

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EEC10 - Social Relationship Marketing: New Building Blocks for 21st Century Brands

Publisher: Andy Goldman, Dan Rubin, Juan Silvera, Nicholas Einstein
02/02/2010

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EEC10 - ClickZ Full Day Workshop

Publisher: Jeanne Jennings & Tamara Gielen
02/01/2010

What’s Working Now in Email Marketing: Practical Tips for Taking Your Already Successful Program to New Heights

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The Big Australian Email Report 2009

Publisher: Eservices Email
01/13/2010

This report addresses the use of the email channel by medium and large corporations in Australia.

$199

List Growth Strategy Evaluation Tool & Benchmarking Guide

Publisher: eec List Growth Roundtable
09/01/2009

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ClickMail Marketing: Choosing the Right Email Service Provider

Publisher: ClickMail Marketing
05/07/2009

This is a brief description

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2009 Retail Welcome Email Benchmark Study

Publisher: Smith-Harmon
04/01/2009

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Retail Email Year-End Trends for 2008

Publisher: Smith-Harmon
01/20/2009

Email volume, frequency and timing trends among the top online retailers during 2008

$249

2008 Retail Email Subscription Benchmark Study

Publisher: Chad White
11/11/2008

Sign-Up Best Practices, Trends and Examples from the Top Online Retailers

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Economic Impact Analysis: The Direct Marketing Industry

Publisher: DMA UK
07/15/2008

$249

2008 Retail Email Rendering Benchmark Study

Publisher: Chad White
06/12/2008

Message Integrity & Email Design Issues in an Images-Off Environment

$249

Retail Email Year-End Trends for 2007

Publisher: Chad White
01/07/2008

Email volume, frequency & holiday trends among the top online retailers during 2007.

$249

2008 Retail Email Unsubscribe Benchmark Study

Publisher:
01/05/2008

Opt-out Methods, Alternatives, Barriers & Other Process Elements Used by Top Online Retailers

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Email Marketing Metrics Report

Publisher: MailerMailer
12/18/2007

Metrics and trends

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EmailStatCenter.com's First Annual State of Email Metrics Survey Results

Publisher: EmailStatCenter.com
11/13/2007

345 responses were collected - approximately 55% were from the client side and 45% from agencies or ESPs.

$249

2007 Retail Email Subscription Benchmark Study

Publisher: Chad White
07/28/2007

Best practices, emerging best practices & subscription practices that have fallen out of favor.

$199

2007 Refer a Friend Benchmarking Study

Publisher: Chad White
01/02/2007

A review of retailers who implement Refer-a-Friend Programs

$99

2006 Send to a Friend Benchmarking Study

Publisher: Chad White
11/03/2006

The missteps, best practices and innovators among the largest online retailers.

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