eec/FTC Webinar Recording: Protect Subscribers. Protect Your Brand

Email and online marketing are increasingly under the microscope for security and privacy protections.  All online marketers must actively respect subscribers’ privacy and protect all personal data.  Download this recording to get the latest updates, as well as practical advice on 2010 imperatives.


This webinar covered:

  • The proposed expansion of powers of the FTC and any impact on CAN-SPAM
  • Permission legislation revival in Canada
  • Behavioral targeting protections under consideration by the FTC
  • Online privacy legislation under consideration in the House of Representatives
  • Five-year review of Children Protection Act and how website content affects email marketing (or any outreach marketing)
  • Security breach, data management and identity protection legislation.

Speakers:

Tom Bartel - CPO & General Manager of Accreditation Services, Return Path
Rick Buck
- Vice President Privacy/ISP Relations, CIPP, e-Dialog
Jerry Cerasale - Senior VP, Government Affairs, DMA
Dennis Dayman - Chief Privacy Officer, Eloqua
Lois Greisman - Director of the Division of Marketing Practices, FTC's Bureau of Consumer Protection
Stephanie Miller - Vice Chair, eec; VP, Market Development, Return Path


Sponsored by
:

e-Dialog

Eloqua

Return Path


Technology Sponsor:


GoToWebinar

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eec/FTC Webinar Recording: Protect Subscribers. Protect Your Brand

Publisher: eec
05/19/2010

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