EEC10 - Acquiring Tomorrow's Email Customer

Email acquisition should be a fundamental part of any email marketing program. Yet, many marketers find email acquisition to be difficult, costly, and stressful. In this session you will learn how Pepsi acquires their new email customers; what tactics work well and others that have fallen flat. You will also learn how welcoming your customer leads to a lengthy, engaged online relationship. Join Lawrence DiCapua as he leads you through the exciting world of Pepsi email acquisition from start to finish.

Lawrence DiCapua, Director, Interactive Marketing/CRM, Pepsi North America Beverages
Dino Michetti, VP of Client Services, Epsilon Interactive Services