EEC10 - Critical Email Prospecting Strategies for 2010

This fast-paced session will focus entirely on critical strategies, along with the newest trends and the latest developments in prospecting for successful email marketing. Learn the how-to’s for implementing new technologies, advanced copy ideas, and the quick tips that will drive ROI in 2010 and years to come. Attendees will walk away with insight and understanding on progressive tactics that are being utilized and tested within the industry. This cutting-edge and highly-concentrated learning session will reveal email marketing essentials on everything from developing a first-class database, list acquisition, continuation usage, message components and everything that you need to know in order to achieve revenue overdrive. Learn the latest about tracking technologies, database segmentation, and much more.

Whether you're a B2B or B2C marketer, this seminar is guaranteed to rattle your thinking, inspire you to break out of marketing "ruts" and arm you with workable techniques to squeeze more mileage out of every marketing dollar. This is a must-attend session for mailers looking for long-term growth, stability and knowledge on how to find success with email marketing.

Jay Schwedelson, Corporate Vice President, Worldata