EEC10 - Measurement At Every Stage of an Email Campaign
Email is beloved by marketers because it is infinitely measureable. Yet, data is not helpful if we can’t turn it into meaningful analysis that ties to business goals. Most of us don’t have deep data integration, or the budget to get it. But all of us are held responsible for optimization.
Join this session to compare your own measurement strategy with those of smart email marketers from leading brands – and see how they measure, pinch, pull and adjust throughout the key customer touch points. Know what questions to ask – and the answers to insist on – at every stage of your email campaign lifecycle.
Sal Tripi, Marketing Director, Publisher’s Clearinghouse
Stephanie Miller, VP, Market Development, Return Path
Ryan Sagan, Marketing Automation Manager, InterContinental Hotels Group
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EEC10 - Measurement At Every Stage of an Email Campaign
Publisher: Sal Tripi, Publisher’s Clearinghouse, Stephanie Miller, Return Path & Ryan Sagan, InterContinental Hotels Group
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