EEC10 - Mixed Salad: Innovation, Integration, Optimization
Want to learn how to leverage your email list and start building a community on Twitter and Facebook? Thinking about utilizing SMS and in-store promotions to acquire more email addresses? In this session we reviewed the multi-channel/integrated strategy that Souplantation & Sweet Tomatoes executed in coordination with Red Door Interactive to grow and optimize their e-club “Club Veg.”
Topics included:
- Deliverability Optimization
- List Management & Re-permission Practices
- Integrating Social Media Into Your Email Marketing Strategy
- Creative and Design Best Practices
- Interactive Promotional Campaigns
- SMS and In-Store Email Acquisition Tactics
| Add | Price | Product | ||
|---|---|---|---|---|
| View | Free |
EEC10 - Mixed Salad: Innovation, Integration, Optimization
Publisher: Pilar Bower, Red Door Interactive & Jill Trecker, Garden Fresh Restaurant Corp.
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