EEC10 - Search & Email: A Win—Win for ROI & User Experience

Search for acquisition. Online Marketing for retention. This notion is burned in many marketers’ minds—but where are the opportunities to leverage these two ROI over-achievers? How can integrating the art of search with online marketing help you get more based on changing end user behaviors and expectations? Join us as we explore the ways in which leading companies are optimizing the intersection of these two powerful and proven channels.

Blaine Mathieu, CMO, Lyris, Inc.
Jeremy Farber, President and Founder, PC Recycler, Inc.