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EEC10 - Social Relationship Marketing: New Building Blocks for 21st Century Brands
Modern brands need to move beyond telling stories to drive emotional engagement. Brands need to behave; to do things as opposed to just saying things. Come explore the way some leading brands are building measureable relationships with consumer audiences, leveraging direct digital mediums to nurture relationships and create personalized, “people-driven” experiences.
Andrew Marc Goldman, SVP, Director of Strategy Integration, RAPP North America
Dan Rubin, VP, Director Strategy & Analysis, Publicis Modem & Dialog
Juan Silvera, SVP of eMerchandising, Bank of America
Nicholas Einstein, Director of Strategic & Analytic Services, Datran Media
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EEC10 - Social Relationship Marketing: New Building Blocks for 21st Century Brands
Publisher: Andy Goldman, Dan Rubin, Juan Silvera, Nicholas Einstein
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