EEC10 - The New Triangle Offense of 1to1 Marketing
In this session, we showed how leading B-to-C companies are leveraging the combined strengths of Email, Mobile, and Social Media to acquire, engage, and retain customers. With case study examples from retail, restaurant, and CPG, we showed how smart marketers are using this "Triangle Offense" to drive sales and build powerful and passionate customer communities.
Joel Book, Director of eMarketing Education, ExactTarget
Kip Edwardson, Manager of Interactive Marketing, The Scotts Miracle-Gro Company
Renée Middleton, Vice President for Marketing, Taco John’s International
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EEC10 - The New Triangle Offense of 1to1 Marketing
Publisher: Joel Book, ExactTarget, Kip Edwardson, The Scotts Miracle-Gro Company & Renée Middleton, Taco John’s International
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