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EEC11: Best Practices is Not a Substitution for an Effective Testing Strategy
A follow-up to the EEC10 "Hot or Not" session, this session is sizzling this year and ready to show you some of the fiercest email testing strategies for 2011!
While there are industry "best practices" that we have all heard of, the only real way to determine whether or not an email is hot is through continual testing. We all want to have the "hottest" emails in town, but what’s hot to one crowd probably won’t be to another.
This presentation will help you determine the best approach for your audience and you will:
- Learn how to prepare and execute effective testing strategies
- Establish the importance of a comprehensive testing strategy for your email program
- Select winning campaigns based on empirical data through reporting and measurement
Presented by:
- Sal Tripi, Senior Director of Operations and Compliance, Publishers Clearing House
- DJ Waldow, Director of Community, Blue Sky Factory
- Jay Schwedelson, President & CEO, Worldata
- Dela Quist, CEO, Alchemy Worx
| Add | Price | Product | ||
|---|---|---|---|---|
| View | Free |
EEC11: Best Practices is Not a Substitution for an Effective Testing Strategy
Publisher: eec
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