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EEC11: Dive Deep Into Targeted Email by Location, Recency & Creativity
Dive deep to see how leading retail brands increased email response and drove online and retail store traffic. Like any great marketing story, it all started from experimental processes and eventually evolved into a successful campaign.
Innovative companies Design Within Reach and uncommongoods shared how they used upfront data collection, segment analysis, creative design and accurate cross-channel response measurement to help create that perfect blend of satisfied customers.
Presented at EEC11 by:
- Micah Heislt, Associate Art Director, uncommongoods.com
- John Janetos, VP, Sales and Marketing, iPost
- Ryan Deutsch, Vice President of Strategic Services, StrongMail
- Jennifer Mueller, Global CRM Technology Manager, Travelocity
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EEC11: Dive Deep Into Targeted Email by Location, Recency & Creativity
Publisher: eec, StrongMail, iPost, uncommongoods.com, Travelocity
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