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EEC11: How Social and Mobile are Changing Email Design

Want to bring your social and email channels closer together? Start with making your emails look great on phones and the desktop. See what modern brands such as HP, Coca-Cola and others have done to connect email to social and make their emails look perfect almost anywhere. For example utilizing "social graphical formatting cues" to create "social dispatches" within newsletters drives consumers to social channels; it makes their experience complete. Plus learn the "new dimensions" and "advanced grids systems" that allow email layouts to scale cleanly and look great, whether on the big or little screen.

Presented at EEC11 by:
Matt Caldwell, Sr. Creative Director, Yesmail