EEC10 - Delivering on Deliverability

If you’re a B2C marketer, you know that email deliverability matters. Each successfully delivered message means potential revenue for your company. But getting your message into your subscriber’s inbox is not as easy as it looks. There are gatekeepers, human and automated. There are email imposters and spammers. There are laws and rules and regulations.

Even the most reputable marketers have made mistakes using email-marketing tactics and tools. What should have saved them money actually may have damaged them — in dollars and in good will. We'll teach you how email deliverability is achieved.

Andrew O’Halloran, Chief Privacy Officer, Cypra Media
Michael Quigley, VP, Email Services Division, Cypra Media