EEC11: How Engagement Marketing Techniques Capture More Relationships & More Customers

How do you sell to today's hyper-social and sophisticated consumers? The trick is to maximize every touch-point! First, initiate the conversation and create an interest, then, build a trusting relationship and finally, give them a reason to buy!

Get ready to discuss how leading B2B and B2C companies are using email with social media, CRM, and mobile to execute relevant, permission-based communications with their consumers.

This presentation will teach you how to:

  • Leverage digital media to find your target consumers
  • Optimize registration so that it efficiently strengthens brand-consumer relationships
  • Use email with social media, CRM, and mobile to accelerate marketing ROI


Presented at EEC11 by:

  • Joel Book, Principal, Marketing Research & Education Group, ExactTarget, Inc.
  • Josh Perlstein, President, Response Media
  • Mindi Staley, Senior Specialist Interactive Marketing, Scotts Miracle-Gro

 

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EEC11: How Engagement Marketing Techniques Capture More Relationships & More Customers

Publisher: eec
02/01/2011

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