List Growth Strategy Evaluation Tool & Benchmarking Guide

Want ideas and benchmarks on the most powerful email list growth strategies? Download this new guide from the eec’s List Growth and Engagement Roundtable now.

The List Growth Strategy Evaluation Tool & Benchmarking Guide is designed to provide marketers with a comprehensive resource for evaluating potential list growth strategies. The guide provides descriptions of twenty of the most utilized (and often misunderstood) list growth strategies, as well as offering suggestions for better performance and measures of success for each list growth strategy.

Thanks to the Roundtable members Nate Romance, ExactTarget (co chair); Arend Hendersen, Q Interactive (co-chair); Kim Santos, Reader’s Digest; Luke Glasner, Rodman Publishing; Kristin Paxton, National Association of Realtors; Chris Kolbenschlag, Merkle Quris; Dan Babb, WalterKarl Interactive; Sally Lowery, Bronto Software, and Stephanie Miller, Return Path.