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Q1 2011 Email Trends & Benchmarks Report

The Q1 2011 Email Trends and Benchmarks study shows an increase in open rates as well as a significant uptick in average volume per client from the same time last year. The study also shows that the conversion rate of 3.0% is the strongest over a three year period, proving that email continues to be a strong channel to drive revenue for brands.
This report delves into performance trends by industry and by message type across industries. Open and click rates vary by message type and marketers should craft messaging with this data in mind and leverage all email communications opportunities to build the customer relationship.

The Q1 2011 Email Trends and Benchmarks study is compiled from 7.1 billion emails sent by Epsilon in Q1 (January – March) 2011, across multiple industries and approximately 140 participating clients.

This benchmark report should be used only as a guideline, since specifics for each company will drive results.