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Q4 2010 Email Trends and Benchmarks

The Q4 2010 Email Trends and Benchmarks study shows steady open rates in a number of industries. In addition, average volume per client through the holiday season increased from the previous quarter and the same time last year.

This report also delves into message types and performance trends by industry. Certain types of email messages have higher open and click rates, therefore marketers need to leverage these opportunities to communicate with their key audience.

The Q4 2010 Email Trends and Benchmarks study is compiled from 7.4 billion emails sent by Epsilon in Q4 (October – December) 2010, across multiple industries and approximately 150 participating clients. This benchmark report should be used only as a guideline, since specifics for each company will drive results.