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Smith-Harmon: Animated Gif Usage Surging

Animated gifs, which flip through two or more images to create motion or present additional information, are experiencing a resurgence of popularity after falling out of fashion several years ago. Among the major online retailers tracked by the Retail Email Blog, animated gif usage was up 35% in March compared to March 2009. Plus, nearly 40% of retailers have used an animated gif in at least one email during the past 12 months.