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Website Relaunches and Email Redesigns Should Go Hand in Hand
The importance of having landing pages match email creative enough that subscribers are instantly assured that they’ve landed in the right place is an undisputed best practice. Similarly, it’s important for emails to mimic their associated websites in look and feel, not only for branding purposes but for navigation as well. Check out this comparison of the emails and websites of 106 major online retailers tracked via the Retail Email Blog.
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Website Relaunches and Email Redesigns Should Go Hand in Hand
Publisher: Chad White
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