Whitepapers & Other Insights
eec Exclusive Reports
Visit the Whitepaper Room for the most up-to-date eec exclusive content.
June 2007: Animation in Retail Emails Study - Executive Summary
Winter 2007: eec Deliverability Roundtable Whitepaper Executive Summary: The State of Email Metrics and Bounceback Management
Datran Media: Pinpoint what your competition is going to be doing with email in 2007.
RetailEmail.Blogspot: Get your copy of Chad White's Refer a Friend Benchmark Study, available NOW for $119.00 (members have access to this report at no cost).
To view the executive summary, click here.
List Growth: Get your copy of the List Growth & Engagement Roundtable's Value of an Email Address Survey Report available NOW for $39.00 (members have access to this report at no cost).
To view the executive summary, click here.
Rendering: Get your copy of the eec's first 2007 report: The 2007 Rendering Report, available NOW for $219.00 (members have access to this report at no cost).
To view the executive summary, click here.
Here is what readers had to say:
>>"The article was really interesting. I see now why the eec is so urgently needed on the standards front."
>>"Highly informational and useful...definitely needs to make its way into our new best practices doc."
Looking for the latest and most update news about email? Take a look at our Whitepaper Room. In this room, you will find access to Whitepapers that meet both general and niche needs.
Explore case studies, best practices, tips and more right now.
Featured Whitepapers:
Blue Hornet's Case Study on Double Opt-In Solutions
2007 Rendering Report Executive Summary
Chad White's reports:
Send to a Friend Benchmark Study
Retail Welcome Email Benchmark Study
Retail Email Subscription Benchmark Study
Jeanniey Mullen's ClickZ presentation: E-Newsletters: Publishing = Marketing
Articles
September 24, 2007 - eMarketer Email Top Digital Marketing Tool
September 21, 2007 - DMNews Changing the 'average' opinion - by eec member, Tim Brown of Active Web Group
May 2007 - iMedia Connection 3 Reasons Why Email is Hotter Than Ever
May 22, 2007 - AOL Disables Images in AOL.com and AIM.com
May 2007 - ClickZ 2007 Conference Series
April 16, 2007 BusinessWire JupiterResearch Analyst to Lead Cross-Industry Coalition on the Accuracy of Email Measurement
April 4, 2007 MediaPost Publications Mining Subscriber Lists for Future Workers
April 2, 2007 ClickZ Overmailing and Underdelivering
March 26, 2007 iMedia Connection 7 Ways to Save a Marketing Email
January 23, 2007 Dylan Boyd, eROI Suggestions for Improved Email Results in 2007
January 2007 Microsoft Word 2007 HTML and CSS Rendering Capabilities in Outlook 2007
January 10, 2007 SitePoint Microsoft Breaks HTML Email Rendering in Outlook 2007
January 2007 BtoB Online BtoB's 2007 Marketing Priorities and Plans Survey Results
January 5, 2007 Simms Jenkins 15 Wishes for Email in 2007
December 20, 2006 Norman Campbell eMarket2 Interview
December 11, 2006 BtoB Online Top Trends for 2007: Marketers' influence grows even as customers demand more control of the message
November 16, 2006 Amy d'Oliveira The Data Diet
November 7, 2006 Walter Karl Interactive Email Append Concepts
October 13, 2006 BtoB Online Study Explores Email Creative that Works
October 11, 2006 Fresh Address Snakes in Your Database
October 2006 Gold Lasso E-ssentials
October 3, 2006 Pivotal Veracity A Checklist for a Successful Email Append
October 2, 2006 Imediaconnection 3 Steps to Email Marketing with Search
September 22, 2006 Online Media Daily Sean O'Neal - Why Email Has Become a Mainstream Element of the Media Mix
September 7, 2005 Wall Street Journal Marketers Embrace Click-to-Call
September 2006 Internetretailer Delivering the (e-)mail
August 3, 2006 DM News Pivotal Veracity Clicks With OgilvyOne for Email Services
July 10, 2006 Ad Age OgilvyOne Exec Wants to Prove the Power of Email
May 5, 2006 CRM Magazine 8 Email Marketing Tips
February 27, 2006 1To1 Magazine What's your customer exit strategy?
Statistics
Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients’ inboxes within the last 12 months. Agencies report a higher figure (61%) in terms of the number of their clients struggling with this issue. —eConsultancy/Adestra, Email Marketing Census 2008
82% of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008. —Datran Media, Marketing & Media Survey (2008)
Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. —MarketingSherpa, E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance (2008)
81% of U.S. executives subscribe to industry email newsletters for product information and business intelligence. —Wall Street Journal (2007)
Major online retailers sent 95 emails each on average last year. —Email Experience Council, Retail Email Year-End Trends for 2007 (Jan. 2008)
Statistics are powered by EmailStatCenter.com.
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