Whitepapers & Other Insights
Looking for the latest and most update news about email? Take a look at our Whitepaper Room. In this room, you will find access to Whitepapers that meet both general and niche needs.
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Email Evolution Conference 2009
Presentations
Email Design Workshop
- Presented by:
Matthew Caldwell, Yesmail
Jessica Morris, Pottery Barn Brands
Aaron Smith, Smith-Harmon
Chad White, Smith-Harmon
Blogging for Acquisition
- Presented by:
Chris Baggott, Compendium Blogware
Chip House, ExactTarget
Hilary Lee, Fairytale Brownies
Email 3.0: How Video in Email Will Change the Game
- Presented by:
Peter Horan, Goodmail Systems
Statistics
Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email.
—ExactTarget, 2008 Channel Preference Survey
65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.
—Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses
70% of companies asked for more than an email address at sign-up.
—Return Path, Great Email Experiences - Is Your Brand Relationship Worthy
Email ad spending will jump to $677 million in 2011, from $492 million in 2008.
—eMarketer, Social Media and E-Mail Spending to Rise
Emails from 23% of the retailers reviewed in this study were completely unintelligible in an inbox environment—and there were some significant shades of gray among the 77% that were intelligible because of lackluster HTML text and alt tag usage.
—Email Experience Council, Retail Email Rendering Benchmark Study
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Gallery of Work
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