Books about Email Marketing
There are many great books on email marketing—including some written by Email Experience Council members. Here are some of them:
| Email Marketing: An Hour a Day By Jeanniey Mullen and David Daniels Release date: Nov. 24, 2008 |
| The Truth about Email Marketing By Simms Jenkins Release date: Aug. 1, 2008 The eec’s Chad White interviewed Simms about his book and the truths he reveals in it. Read the Q&A. |
| Email Marketing For Dummies By John Arnold Release date: Nov. 19, 2007 |
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The Email Marketing Kit: The Ultimate Email Marketer's Bible By Jeanne Jennings Release date: March 2007 |
| Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales by Matt Blumberg, Tami Forman, Stephanie A. Miller Release date: July 7, 2006 |
If you're a platinum eec member and you've written a book on email marketing that's not listed here, please let us know.
Statistics
Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email.
—ExactTarget, 2008 Channel Preference Survey
65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.
—Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses
70% of companies asked for more than an email address at sign-up.
—Return Path, Great Email Experiences - Is Your Brand Relationship Worthy
Email ad spending will jump to $677 million in 2011, from $492 million in 2008.
—eMarketer, Social Media and E-Mail Spending to Rise
Emails from 23% of the retailers reviewed in this study were completely unintelligible in an inbox environment—and there were some significant shades of gray among the 77% that were intelligible because of lackluster HTML text and alt tag usage.
—Email Experience Council, Retail Email Rendering Benchmark Study
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