The eec on Facebook
The Email Experienc Council Facebook Group is open to everyone in the email marketing community and currently has more than 1,000 members. Here are just a few ways to take advantage of this flourishing community:
● Answer a question on the discussion board or pose one yourself.
● Add a comment or job posting to the Wall.
● Post or view a photo or video from an industry event.
● Post a link to an item, an interesting article, a thought-provoking blog post, etc.
● Browse our list of group members, meet new colleagues and build up your network.
In addition to our primary Facebook group, the eec has also created the I know how to spell "email" group, as part of our continuing crusade to convince everyone that email has evolved and so has the spelling. Join today to show your support.
The eec on LinkedIn
Unlike our Facebook groups, the Email Experience Council’s LinkedIn Group is for paid members only. If you’re an eec member, please join the group today so you can network with other members and show your colleagues that you’re an active participant in driving the next evolution of email marketing.
Statistics
Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email.
—ExactTarget, 2008 Channel Preference Survey
65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.
—Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses
70% of companies asked for more than an email address at sign-up.
—Return Path, Great Email Experiences - Is Your Brand Relationship Worthy
Email ad spending will jump to $677 million in 2011, from $492 million in 2008.
—eMarketer, Social Media and E-Mail Spending to Rise
Emails from 23% of the retailers reviewed in this study were completely unintelligible in an inbox environment—and there were some significant shades of gray among the 77% that were intelligible because of lackluster HTML text and alt tag usage.
—Email Experience Council, Retail Email Rendering Benchmark Study
Statistics are powered by EmailStatCenter.com.
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Gallery of Work
We will soon be posting a select Gallery of Work.
