email marketing statistics
The Email Experience Council is proud to have partnered with BrightWave Marketing to establish and support EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. The site is free, easy-to-use and features hundreds of stats from the eec, the Direct Marketing Association, MarketingSherpa, eMarketer, JupiterResearch, Internet Retailer and numerous other sources—and more are being added on a regular basis.
We've included a tiny sample of stats from EmailStatCenter in the Statistics box to the right, which appears throughout the Resource section of our site. EmailStatCenter's whitepapers will be powered by the eec. Check out our whitepaper room for a complete list of whitepapers.
The launch of EmailStatCenter means the end of aimlessly hunting for email marketing figures. For industry veterans, the site is an easy way to find data to benchmark their own programs and find information for presentations. For companies that are just starting an email marketing program, or are looking to take their program to the next level, it's a treasure trove of data on everything from budgeting to conversions, and deliverability to segmentation. And for journalists, EmailStatCenter is a vital resource for finding data to support their articles.
This site is another step in the email marketing industry's maturation. We encourage everyone to check out EmailStatCenter and to use it for their email marketing data needs. We also encourage everyone that has done some research that they'd like to share to visit the site and click on the Submit a Stat link in the upper right-hand corner of the page.
Statistics
Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email.
—ExactTarget, 2008 Channel Preference Survey
65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.
—Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses
70% of companies asked for more than an email address at sign-up.
—Return Path, Great Email Experiences - Is Your Brand Relationship Worthy
Email ad spending will jump to $677 million in 2011, from $492 million in 2008.
—eMarketer, Social Media and E-Mail Spending to Rise
Emails from 23% of the retailers reviewed in this study were completely unintelligible in an inbox environment—and there were some significant shades of gray among the 77% that were intelligible because of lackluster HTML text and alt tag usage.
—Email Experience Council, Retail Email Rendering Benchmark Study
Statistics are powered by EmailStatCenter.com.
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