email marketing statistics
The Email Experience Council is proud to have partnered with BrightWave Marketing to establish and support EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. The site is free, easy-to-use and features hundreds of stats from the eec, the Direct Marketing Association, MarketingSherpa, eMarketer, JupiterResearch, Internet Retailer and numerous other sources—and more are being added on a regular basis.
We've included a tiny sample of stats from EmailStatCenter in the Statistics box to the right, which appears throughout the Resource section of our site. EmailStatCenter's whitepapers will be powered by the eec. Check out our whitepaper room for a complete list of whitepapers.
The launch of EmailStatCenter means the end of aimlessly hunting for email marketing figures. For industry veterans, the site is an easy way to find data to benchmark their own programs and find information for presentations. For companies that are just starting an email marketing program, or are looking to take their program to the next level, it's a treasure trove of data on everything from budgeting to conversions, and deliverability to segmentation. And for journalists, EmailStatCenter is a vital resource for finding data to support their articles.
This site is another step in the email marketing industry's maturation. We encourage everyone to check out EmailStatCenter and to use it for their email marketing data needs. We also encourage everyone that has done some research that they'd like to share to visit the site and click on the Submit a Stat link in the upper right-hand corner of the page.
Statistics
Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients’ inboxes within the last 12 months. Agencies report a higher figure (61%) in terms of the number of their clients struggling with this issue. —eConsultancy/Adestra, Email Marketing Census 2008
82% of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008. —Datran Media, Marketing & Media Survey (2008)
Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. —MarketingSherpa, E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance (2008)
81% of U.S. executives subscribe to industry email newsletters for product information and business intelligence. —Wall Street Journal (2007)
Major online retailers sent 95 emails each on average last year. —Email Experience Council, Retail Email Year-End Trends for 2007 (Jan. 2008)
Statistics are powered by EmailStatCenter.com.
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