Useful Tools and Links

Featured Tools

Iconix Truemark eMail ID Plug-in

Online scam artists misuse our name to steal your money or your identity. Protect yourself with the Truemark ® email identification tool from eec platinum sponsor Iconix.

With this tool, official email from the eec and other companies will be displayed with the eec logo in the "from" field. Further, when you mouse over the "from" field, a certificate will be displayed.

>Get the Iconix Truemark email identification tool.

ESPC’s Deliverability.com
Rotex’ Multi-RBL Check

Spam
The CAN-SPAM Act of 2003
DNSBL Resources
Spam laws (U.S. and international)
SpamAssassin’s list of spammy words
Email Center UK Sp@m Checker Tool
Melon Stork - A free tool that analyses the content side of your email to check it won't trigger spam filters
SpamCop Discussion Board

Privacy Policies
The Direct Marketing Association’s privacy policy generator

Whitelisting
CleanMyMailbox’ Whitelisting Instruction Generator

Subject Lines
Spammy Subject Line Tester
Emotional Marketing Value Headline Analyzer

Domain Tests
Great Firewall of China domain tester

Coding
CSS Converter
HTML Code Tutorial

Email Templates
Free newsletter templates

Competitive Intelligence
NewsletterArchive.org
Internet Archive

Viral Marketing
Word of Mouth 101

Industry Associations & Groups
Email Experience Council (EEC)
Direct Marketing Association (DMA)
Email Service Provider Coalition (ESPC)
Mail Anti Abuse Working Group (MAAWG)
Interactive Advertising Bureau (IAB)
Authentication and Online Trust Alliance (AOTA)
Institute for Spam and Internet Public Policy (ISIPP)
Email Standards Project
Word of Mouth Marketing Association (WOMMA)
American Marketing Association (AMA)
Business Marketing Association (BMA)
Federation of European Direct Marketing(FEDMA)
World Wide Web Consortium (W3C)

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Statistics

Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients’ inboxes within the last 12 months. Agencies report a higher figure (61%) in terms of the number of their clients struggling with this issue. —eConsultancy/Adestra, Email Marketing Census 2008

82% of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008. —Datran Media, Marketing & Media Survey (2008)

Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. —MarketingSherpa, E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance (2008)

81% of U.S. executives subscribe to industry email newsletters for product information and business intelligence. —Wall Street Journal (2007)

Major online retailers sent 95 emails each on average last year. —Email Experience Council, Retail Email Year-End Trends for 2007 (Jan. 2008)

Statistics are powered by EmailStatCenter.com.

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