Useful Tools and Links

Featured Tools

Iconix Truemark eMail ID Plug-in

Online scam artists misuse our name to steal your money or your identity. Protect yourself with the Truemark ® email identification tool from eec platinum sponsor Iconix.

With this tool, official email from the eec and other companies will be displayed with the eec logo in the "from" field. Further, when you mouse over the "from" field, a certificate will be displayed.

>Get the Iconix Truemark email identification tool.

ESPC’s Deliverability.com
Rotex’ Multi-RBL Check

Spam
The CAN-SPAM Act of 2003
DNSBL Resources
Spam laws (U.S. and international)
SpamAssassin’s list of spammy words
Email Center UK Sp@m Checker Tool
Melon Stork - A free tool that analyses the content side of your email to check it won't trigger spam filters
SpamCop Discussion Board

Privacy Policies
The Direct Marketing Association’s privacy policy generator

Whitelisting
CleanMyMailbox’ Whitelisting Instruction Generator

Subject Lines
Spammy Subject Line Tester
Emotional Marketing Value Headline Analyzer

Domain Tests
Great Firewall of China domain tester

Coding
CSS Converter
HTML Code Tutorial

Email Templates
Free newsletter templates

Competitive Intelligence
NewsletterArchive.org
Internet Archive

Viral Marketing
Word of Mouth 101

Industry Associations & Groups
Email Experience Council (EEC)
Direct Marketing Association (DMA)
Email Service Provider Coalition (ESPC)
Mail Anti Abuse Working Group (MAAWG)
Interactive Advertising Bureau (IAB)
Authentication and Online Trust Alliance (AOTA)
Institute for Spam and Internet Public Policy (ISIPP)
Email Standards Project
Word of Mouth Marketing Association (WOMMA)
American Marketing Association (AMA)
Business Marketing Association (BMA)
Federation of European Direct Marketing(FEDMA)
World Wide Web Consortium (W3C)

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Statistics

Only 9% of those surveyed preferred getting marketing messages via SMS (text) instead of email.
—ExactTarget, 2008 Channel Preference Survey

65% of the demographic between the ages of 18 to 34, the age demographic most comfortable with IM, SMS and emerging communications methods, will favor email to communicate with businesses in five years.
—Habeas, 2008 study of consumer attitudes towards email and online interaction with businesses

70% of companies asked for more than an email address at sign-up.
—Return Path, Great Email Experiences - Is Your Brand Relationship Worthy

Email ad spending will jump to $677 million in 2011, from $492 million in 2008.
—eMarketer, Social Media and E-Mail Spending to Rise

Emails from 23% of the retailers reviewed in this study were completely unintelligible in an inbox environment—and there were some significant shades of gray among the 77% that were intelligible because of lackluster HTML text and alt tag usage.
—Email Experience Council, Retail Email Rendering Benchmark Study

Statistics are powered by EmailStatCenter.com.

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