Just over half of the companies surveyed (51%) said that they had experienced problems reaching recipients’ inboxes within the last 12 months. Agencies report a higher figure (61%) in terms of the number of their clients struggling with this issue. —eConsultancy/Adestra, Email Marketing Census 2008

82% of the marketers surveyed by Datran Media indicated that they plan to increase their use of email marketing in 2008. —Datran Media, Marketing & Media Survey (2008)

Nearly three-quarters of email marketers said in a recent survey that they plan to spend either the same amount or more on email marketing in 2008 as they did last year. —MarketingSherpa, E-Mail 2008: Top 10 Research Findings and Practical Ways to Increase E-Mail Performance (2008)

81% of U.S. executives subscribe to industry email newsletters for product information and business intelligence. —Wall Street Journal (2007)

Major online retailers sent 95 emails each on average last year. —Email Experience Council, Retail Email Year-End Trends for 2007 (Jan. 2008)

Statistics are powered by EmailStatCenter.com.

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Benchmarks, Statistics and more
B2C - Retail 2006 Competitive Study
General - 10/06 - Trends in Online Marketing
General - Q1'06 Statistics
General - Q4'05 Statistics
General - Q2'06-Statistics
B2C - 09/06 - Retail Welcome Benchmark Study
General - 07/06 - Email Reputation and Accreditation for Marketers
General - 09/06 - Email Delivery for Markerters
B2B - 12/06 -Top Trends for 2007

Case Studies
B2C - Retail - Ave You Case Study
B2C - 08/06 - Retail - Sports Case Study
B2C - Food - Gourmet Station Case Study
B2C - Retail and Home Floor Decor Case Study
B2B - Tech Core Net Global CaseStudy
B2C - 10/05 - Entertainment Death Jr - Case Study
B2C - 10/06 - CPG Viral Marketing Kettle Case Study
General - Auto Meade Auto Case Study
B2C - 06/06 - Utilities -Florida Power Light Case Study
B2C - 10/05 Realty Trust - The John Ross - Case Study
B2C - NonProfit - FossilRim Case Study
General - 09/06 - Sender Reputation Case Study
General - 11/06 - Improving Bounce Rates Case Study
B2C - 11/06 - Fund Mobilization Case Study
B2C - 06/06 Email Management Software Case Study
B2B - Double OptIn Solutions

Best Practices and Tips
General - 07/06 - Five Keys to Approaching Email Marketing
General - How to Start an eZine
General - 11/06 - Increasing Email Deliverability
General - 10/06 - 8 Thursdays Email Best Practices
General - Email and Your Customer Lifecycle
General - NonProfit - Email Deliverability in the Age of Spam
General - 06/04 - How to Handle Spam Complaints
General - 10/06 - IAB Email Deliverability Whitepaper
B2B - 5 Steps to Successful Email Prospecting

Debates
Email Marketing is a Science - Emailvision
Email Marketing from a Scientific Approach - Sony
Email Marketing is an Art - Concep
The Case For Email as an Art - NovaRising

Acquisition and opt-in
General - Why Double Opt-in is Better for Your Business
General - 10/06 - Growing Your Opt-in List
B2B - 11/06 - Creating Audience Lead Generation
General - 10/06 - Six Secrets to Grow Your Customer Database
B2C - 10/06 - Growing Your List With Email Append

Contact Strategies
General - 10/06 - Holiday Messaging Strategies
French - SMB Messaging
General - 10/06 - Personalization Strategies
General - 06/05 - The Importance of Personalization
General - 10/06 - Email's Impact on the Brand
General - 10/06 - E-Newsletters: Publishing = Marketing
General - 10/06 - ClickZ Presentation: Personal Dynamic Emails

Technology
General - Technology - Outsource or In-House
General - 01/06 - Selecting a Vendor
B2C- 02/06 - ServerWatch Software Review
B2C - 11/06 - Email Management Software

Design
General - 10/06 Email Creative That Works
B2B - 02/07 HTML vs Text
B2B Creating HTML for Modern Email Clients

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