eec Speakers Bureau Application

Thank you for your interest in joining the Email Experience Council’s Speakers Bureau. Please contact Ali Swerdlow with any questions.

Requirements

1. Only eec members in good standing are eligible to participate in the Speakers Bureau. (Learn about membership.)
2. All presentations to be given on behalf of the Speakers Bureau must include slides about the eec and Speakers Bureau, plus a disclaimer. These slides will be provided to all participants.
3. All presentations to be given on behalf of the Speakers Bureau must be reviewed by the eec’s Speakers Bureau Advisory Committee ahead of time. Submit presentations to speakersbureau@emailexperience.org at least a week before the event.
4. All presentations given by Speakers Bureau participants will become part of the Speakers Bureau Resource Library and made available to all other speakers to aid them in the construction of future presentations.
5. The name, organization and city base of each Speakers Bureau participant will be listed on the Speakers Bureau page and potentially used in press releases and other promotional efforts for the Speakers Bureau.

By completing this application you are acknowledging and agreeing to all the requirements above.

Contact Information

Questions


Why use email marketing?
Emailʼs ROI and other statistics
How email fits with a multichannel marketing approach

CAN-SPAM
COPPA
State laws

The different types of permission
How to obtain permission
Re-permissioning old addresses

Sender Reputation
Bounce management
Feedback loops
ISP relationships
What is email authentication?

Organic growth and retention
Acquisition and prospecting tactics
How to safely rent lists
Potential brand damage

Create meaningful, relevant subscriber experiences
Understanding and utilizing Reach and Frequency for building brand awareness
Basic segmentation tactics
Examples from great email marketing programs

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